Social Media

Celebrating 100 Episodes

Hello and welcome to Season 6 and Episode 100 of the Public Sector Marketing Show. It’s Episode 100, and we’re celebrating in a big way! 🎊 This milestone episode was marked with a special live webinar to launch our new website and discuss Social Media & AI Trends. We explore how AI is driving engagement […]

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Influencer Marketing Trends 2024

Hello and welcome to Season 6 and Episode 99 of the Public Sector Marketing Show. The influencer marketing industry is worth over €21 billion euro and growing.  For anyone scoffing at this sector, you would do well to sit up and take note.  We are living in the creator economy where social networks are paying

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How to Manage the Threat of Deep-Fake in Public Sector

Hello and welcome to Season 6 and Episode 98 of the Public Sector Marketing Show. I love the Internet and how it has democratised the voice of citizens, the world of work and media. However, it has some dark sides and the latest negative trend is deep-fake.  The combination of the Internet, social media, generative

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Social Media SEO. What you need to know.

Hello and welcome to Season 6 and Episode 94 of the Public Sector Marketing Show.  Seasoned marketing and communications pros know all about SEO – search engine optimisation. But 2024 is the year that we go all in on social SEO! TikTok is going after Google and YouTube market share and along with Social SEO

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X, Elon Musk’s First Irish Interview and the Impending Election Season

Hello and welcome to Season 6 and Episode 93 of the Public Sector Marketing Show.  We are sauntering into 2024 and the world is not becoming any friendlier.  It’s also Election Season and with that will bring more divisiveness, disinformation and dare I say it, voter disillusionment.  But not to start off this season with

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How to Communicate Sustainable Best Practice Effectively

Today, I’m sharing ideas on how to effectively communicate sustainability – within public sector and to the public.  COP28, the United Nations Climate Change conference, recently took place in Dubai. COP28 stands for the 28th meeting of the Conference of the Parties (COP) and it was attended by 70,000 delegates including world leaders, media, NGOs and

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Public Sector Marketing Trends 2024

Hello and welcome to episode 91 of the Public Sector Marketing Show. Hello, Happy New Year and welcome to Episode 91 of the Public Sector Marketing Show.  A new year and a new blank sheet, right? What does your public sector marketing plan look like for the 2024? Well, I’m here to tell you what’s

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A Masterclass in Mobile Video Strategy

Hello and welcome to episode 88 of the Public Sector Marketing Show.  In this episode, I’m giving you a masterclass in mobile video strategy to take your public sector marketing to a new level. In 2023 people are watching, on average, 17 hours of online video per week. That’s actually fallen from an average of

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