Social Media

Social Media Best Practice: What High-Performing Teams Are Doing Differently

Over the past two days working with communications and marketing teams, one theme came through clearly: the organisations seeing the strongest results on social media are not necessarily producing the most content. They are producing the most intentional content. We also explored how AI can be used to improve content systems, using a number of […]

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AI SIX Podcast Episode 330: How AI Is Exposing Anonymous Social Media Accounts

A new study suggests anonymous accounts may not be as anonymous as we once believed. If you have ever experienced stalking, trolling, or online abuse, this episode is for you. The research shows how large language models can be used to perform deanonymisation at scale. As the paper puts it: “The practical obscurity protecting pseudonymous

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AI Six Podcast Episode 154: 70% of marketers are behind on AI

A new Interactive Advertising Bureau study reveals how marketers are using AI.The State of Data 2025 from IAB and OneTrust takes a close look at how AI is (and isn’t) being used across media campaigns today. Based on responses from 500+ brand, agency, and publisher leaders, the report finds that while AI can now support

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AI Six Podcast Episode 153: Which AI Thinks Best? Understanding How LLMs Reason

Not all AI thinks the same way. In fact, none of them really “think” at all. But they do simulate different styles of reasoning, deduction, induction, abduction, and that affects how they respond, what they’re good at, and when they fall apart. So if you’ve ever wondered: “Which model should I be using for this

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AI SIX Podcast - RAG: The Secret Weapon of AI

AI Six Episode 151: RAG: The Secret Weapon of Smart AI

Think AI just makes things up? You’re right, it often does. But there’s a fix. It’s called RAG, and it helps AI ground its answers in real, relevant information. In this episode, I’ll explain how it works and why it’s essential if you rely on AI for content or communication.   Hello and welcome back

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AI Six Episode 150: EU AI Act Tools Go Live

European Commission AI Assessment Tools for EU AI Act Compliance The European Commission and related stakeholders have introduced several tools to support organisations in complying with the EU AI Act. These tools help identify your obligations, assess the risk associated with your AI systems, and guide you through compliance requirements. EU AI Act Compliance Checker

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AI Six Podcast Episode 148: Why Smart People Own AI at Work 

I did not write this headline, but I love it! All credit goes to Forbes and William Arruda, the author. The article titled: ‘Why smart people own AI at work’ got my attention immediately and I want to chime in on the topic.  Read article HERE. Hello and welcome back to the AI SIX podcast,

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AI Six Podcast Episode 147: America’s AI Action Plan

America is the country that started the AI race. And as president of the United States, I’m here today to declare that America is going to win it. These are the words of President Trump at the AI Summit this week when he unveiled, ‘Winning the AI Race: America’s AI Action Plan’. Hello and welcome

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AI Six Podcast Episode 124: Don’t Make This Meta AI Mistake 

Some people are unknowingly posting their private conversations with the Meta AI chatbot, and to the world. If you’re using Meta AI, check your settings, avoid sharing sensitive information, and don’t assume your chats are private by default because some people have found out the hard way!  Hello and welcome to the AI SIX podcast,

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