Explore how designing AI training changes how people work by turning knowledge into compliant and practical applications.
TikTok Is Back on US Government Phones. Could Your Country Follow? Read More »
Just as global debates rage about the power of AI and social media, TikTok is rewriting the rulebook: launching new Community Guidelines designed to curb misinformation, crack down on AI abuse, and make sure creators know exactly where the boundaries are drawn. The new standards, coming into effect September 13, 2025, mark one of TikTok’s
AI Six Podcast Episode 176: TikTok Updates AI Policies Read More »
TikTok has rolled out an AI text-to-video tool. So the question I’m asking in today’s episode is: ‘Is this the beginning of the end of human user-generated content (UGC) for brands? Or at least, the start of the disruption? Hello and welcome back to the AI SIX podcast. I’m Joanne Sweeney, on a mission to
AI Six Podcast Episode 127: TikTok’s Symphony AI: End of UGC? Read More »
I nearly jumped off my sofa when I read this article on Friday night. On Saturday morning, I woke up early and penned this blog post. The TikTok clock has just started ticking for the government and public sector. The clock I am referring to is the stopped clock! For years, the answer to the
Is the Door Finally Open for Government and Public Sector Agencies on TikTok? Read More »
What’s happening with Musk, Zuckerberg and Chew? What does it all mean? There is an impending TikTok ban in the USA with Bloomberg reporting Elon Musk is in talks with Chinese representatives with a view to investing. Meanwhile, Meta owner Mark Zuckerberg appears on the Joe Rogan show and criticises the EU for over-regulation and
The Political Side of Social Media – TikTok US Ban and Meta Criticises EU Read More »
I know that there are going to be raised eyebrows reading this headline but stick with me! As LinkedIn rolls out its new video feed, public sector leaders need to recognise its potential as a powerful communication tool. Just like TikTok, LinkedIn is now a platform where short, dynamic videos can transform how you engage
We’ve been having a look at the Performance Marketing Report by iQuanti This comprehensive study outlines major industry shifts, driven by evolving technology, changing consumer behaviour, and platform innovations. It provides public sector marketers with data, trends, and insights, helping them navigate the increasingly complex digital marketing landscape. Key Trends Impacting Digital Marketing 1️⃣ AI
Digital Marketing Trends for 2025 Read More »
Hello and welcome to Season 6 and Episode 96 of the Public Sector Marketing Show where I’m talking about TikTok trends for 2024. Are you surprised I’m talking about TikTok again? No, don’t be. They recently released their 2024 TikTok Trends report and if I have learned anything about social media over the past 20
TikTok Trends for 2024 Read More »
Hello and welcome to Season 6 and Episode 94 of the Public Sector Marketing Show. Seasoned marketing and communications pros know all about SEO – search engine optimisation. But 2024 is the year that we go all in on social SEO! TikTok is going after Google and YouTube market share and along with Social SEO
Social Media SEO. What you need to know. Read More »
Hello and welcome to episode 82 of the Public Sector Marketing Show. Do you know how to tell a compelling story online to move an audience? In this episode, I’m going to show you how stories make the world go round. Our brains are wired to remember stories more than facts and figures alone and
How To Tell A Compelling Story To Move An Audience Read More »
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