Episode 72 – The 4th Public Sector Digital Marketing Summit


Meet our 2022 Public Sector Digital Marketing Summit speakers.

Taking place on Thursday 27th October in the Mayson Hotel Dublin, you can attend in-person or online. View ticket options.

Throughout the day the audience, you, will be central to discussions. So it’s a great opportunity to be inspired to impact online with influence and confidence.

Opening Session
We are starting where we need to, I believe, when it comes to great digital communications, with leadership.

So our first session kicks-off with a keynote from Tom Cochran, Chief Digital Advisor Obama Administration, White House & Digital Communications Consultant.

We then hear from Professor Stephen Morreale, Chair of the Criminal Justice Department at Worcester State University in Massachusetts, Boston. His case study will inspire you. Steve received the Distinguished Service Award from the Secretary of U.S. Health and Human Services for his role in responding and leading a team of agents to assist in disaster relief and recovery at the site of the World Trade Centre
attacks on September 11, 2001.

To develop this theme further and get the practice from the frontline we then have a panel discussion with Antoinette Cunningham, General Secretary of the Association of Garda Sergeants & Inspectors; and Emma Finn, Head of Internal Communications with the HSE. Steve and Tom will join this panel also.


Social Media Trends & Tactics
Joining us to share their social media strategies, tactics and lessons learned from 2022 are:

  •  Mayor of London Office
  • EPP Group, European Parliament
  • Cork City Council
  • Atlantic Technological University

Communicating Science in the Age of Disinformation
Data, research, evidence-based decision-making, it’s vital that your truth is not disrupted by disinformation. So in this session, we learn from experienced communicators taking on major public crises.

  • Aleksandra Kuzmanovic, World Health Organization will share practical advice on How to be the trusted voice, by leveraging science amidst criticism and chaos online
  •  Eimear Manning, National Youth Council of Ireland will tackle Youth Engagement in Communications – Why and How To
  • Margherita Zorgona, EurOcean an international marine science organisation will present on Bridging the communications gap between policy, politics and the people

Innovation in Public Sector

Showcasing digital communication transformation are:

  • Bord Iascaigh Mhara
  • National Concert Hall

All of this will be topped off with the launch of the 2 nd Edition of my book Public Sector Marketing Pro. All in-person attendees get a signed hard copy. Virtual attendees receive the digital copy and the audiobook.


 We have an impressive library of OnDemand webinars for FREE on our website.

All part of our ethos to “Lead with Value” for our community.


Screenshot 2022-06-01 at 18.51.15

WIN our Weekly Show Prize

Subscribe to our YouTube Channel or Podcast, leave a comment on any social network about the episode, use the hashtag #PublicSectorMarketingShow

Also, get a 50% discount on a course of your choice with us!

Thank You for Listening!

Thank you for tuning into episode #71 to find out How to Create Engaging Social Media Content.  If you are a regular listener, please rate and review our show.

Don’t forget to get in touch with your questions. I love hearing from my listeners, don’t be a social media stranger. Tweet me at @JSTweetsDigital

If you would like to be a guest on the show, please get in touch. Email Joanne at [email protected].

If you haven’t already, please subscribe to The Public Sector Marketing Show or your preferred podcast platform.


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