Imagine if you could cut your content creation time in half, run smarter campaigns with confidence, and finally take control of your comms strategy without adding more hours to your week.
It’s not a pipe dream. It’s possible.
And it’s exactly what I created the Public Sector Marketing Accelerator to help you do.
In this episode, I’m pulling back the curtain on my brand-new 12-month membership programme, the Public Sector Marketing Accelerator, designed for comms and marketing pros who work in government, public bodies, NGOs, state agencies, and councils.
If you’re tired of the firefighting. If you want structure, results, and a strategy that works in the AI age, this episode is for you.
Why I Built This
Let’s face it, public sector marketers are at a crossroads.
You’ve got more channels, less time, rising expectations, and now, AI.
Your team is probably under-resourced. You’re constantly reacting instead of leading. And every day you’re wondering, how can we keep up, let alone innovate?
I’ve worked with hundreds of public sector teams, and I built this Accelerator to bridge the gap between where you are now, and where you want to be.
It’s the fast-track to becoming an AI-powered marketing pro, with public trust, policy alignment, and purpose at the core.
That’s the gap this programme closes.
The Public Sector Marketing Accelerator is your complete roadmap to building an AI-powered strategy, using the latest tools, and marketing with confidence, on your terms, at your own pace.
What Is the Public Sector Marketing Accelerator?
The Accelerator is a 12-month membership that helps busy public sector marketers like you:
✅ Create your AI Marketing Strategy
✅ Build an AI-powered Content Plan
✅ Execute a Multi-Channel Campaign with ease
✅ Boost productivity and creativity using tools like ChatGPT and Perplexity
✅ Confidently pursue the next step in your career with a promotion
Live monthly training with me, access to the AI Diploma for Marketers, a community to engage with via WhatsApp, and hands-on and practical support, You’ll get immediate wins as well as a long-term strategic roadmap.
Who It’s For
If you work in:
- Government
- Public bodies
- Semi-state agencies
- NGOs
- Councils
- Or you’re in a hybrid public-private comms role
… and you want to master marketing in the AI age, this is for you.
Whether you’re a solo comms officer juggling it all or managing a team with growing pressure to deliver more, this is your competitive edge.
This Isn’t Just Learning. It’s Leading.
The Accelerator is CPD-certified and the only public sector-specific programme of its kind.
It’s designed to help you innovate without overwhelm. You’ll finish the programme with:
- A ready-to-launch AI-powered campaign
- A full strategy document to bring to your boss or board
- Increased confidence to use AI ethically and effectively
- A clear plan for 2025 and beyond
And it’s not just about tech. It’s about positioning yourself as a leader in the digital transformation of government communications.
Ready to Join Us?
Enrolment is open now.
Visit publicsectormarketingpros.com/public-sector-marketing-accelerator to register.
You’ll find full details, testimonials, FAQs, and the complete monthly schedule.
Final thoughts
I know how hard this work is. I also know the potential you have to lead change.
AI doesn’t replace the heart of public sector comms—it amplifies it. It gives you time back. It helps you reach more people, with more clarity, and more impact.
So if you’re ready to work smarter, get ahead of the curve, and future-proof your career, join me inside the Accelerator.
Until next time, stay curious, stay human, and stay one step ahead.
About the Podcast Host
Joanne Sweeney is a specialist in public-sector marketing and digital communications. She’s the author of Public Sector Marketing Pro and the creator of the Professional Diploma in AI for Public Sector Marketing. With years of experience in training, consulting, and advocating for digital transformation, Joanne provides insight and guidance for government agencies navigating the digital landscape. She is also the host of the award-winning Public Sector Marketing Show podcast.
