Launching a book in Las Vegas might sound like a marketing stunt, but what if I told you it’s the exact opposite? This book isn’t about buzz. It’s about giving marketers the tools they need to lead with AI ethically, strategically, and with impact.
Welcome back to AI Six, the podcast for marketers navigating the new rules of marketing in the age of artificial intelligence. I’m someone who’s been deep in the weeds building the AI marketing blueprint for public service communicators.
In this episode, I’m sharing insights into my new book, The AI Playbook for Marketing, which will be published this August and officially launched in Las Vegas on September 3rd at one of the biggest US digital government conferences, hosted by 3CMA.
AI is no longer optional for marketers. We cannot afford sit on the sidelines of the AI revolution.
What’s in the book?
Let me walk you through what’s inside:
The AI Revolution for Marketers
We start by naming what’s happening. AI is disrupting everything. But for marketers? It’s a moment of redefinition of skills, systems, and storytelling.
Legislating for AI
The rules are coming. This chapter unpacks how global, EU, and national legislation is shaping your future workflows and why ethics can’t be an afterthought.
The Foundations of AI Governance in the Public Sector
Governance might sound dry, but it’s your secret weapon. This chapter shows how to create internal frameworks for safe, strategic AI deployment.
Building Your AI Marketing Use Case
Here’s where it gets tactical. I show you how to audit your comms function, identify where AI adds value, and build your first pilot.
Getting Buy-In from Leadership and Colleagues
AI adoption is a team sport. You’ll learn how to present your case, win trust, and bring people along with you, especially the sceptics.
Choosing Your AI Technology
Not all AI tools are created equal. This chapter helps you assess, select, and align your tech stack with your goals and your values.
From Pilot to Practice
It’s one thing to test. It’s another to embed. Here, I help you move from early wins to sustainable transformation.
A Culture of Innovation and Evolution
AI isn’t just a tool; it’s a mindset. We look at how to build a comms culture that’s agile, experimental, and resilient.
Communicating AI Use in the Public Interest
Transparency matters. This chapter gives you templates and techniques to communicate your AI strategy to the public with clarity and credibility.
Scaling and Customisation
Finally, I talk scale, across departments, regions, and channels. You’ll learn how to customise AI for your audience and your context.
Here’s how you can get involved
📕 Pre-order opens in July, sign up at www.aimarketingplaybook.ie to get on the VIP list.
🎉 If you’re going to be in Las Vegas this September, come to the launch. I’ll be at the 3CMA conference.
🎙️ And if you want me to speak about the playbook at your event or within your organisation, get in touch. This is the moment. Let’s make sure the public sector leads with confidence in the age of AI.
About the Podcast Host
Joanne Sweeney is a specialist in public-sector marketing and digital communications. She’s the author of Public Sector Marketing Pro and the creator of the Professional Diploma in AI for Public Sector Marketing. With years of experience in training, consulting, and advocating for digital transformation, Joanne provides insight and guidance for government agencies navigating the digital landscape. She is also the host of the award-winning Public Sector Marketing Show podcast.
