I have massive news – my book “AI for Marketing” is officially ready for pre-order!
Hello and welcome back to AI SIX.
After months of writing and pouring everything I know about AI marketing into these pages, it’s finally happening. Release date: Friday, September 12th.
But here’s why this isn’t just another AI book.
About two years ago, a brilliant marketing director told me:
“Joanne, I feel like I’m going to wake up one day and my entire job will be irrelevant.”
That conversation haunted me. The speed of AI change is terrifying, but here’s the truth:
AI isn’t here to replace us. It’s here to amplify us, IF we know how to work with it properly.
So who’s this for?
Marketing professionals, communications teams, freelancers, agency folks – basically anyone who wants to work WITH AI instead of being replaced BY it.
This isn’t theoretical fluff. We start with reality – how AI is actually disrupting marketing right now.
Then I teach you the IMACPT Framework for prompt engineering – my method for becoming an AI power user.
We dive into developing real workflows, choosing the RIGHT tools not the trendiest ones, and building AI policies that are people-first.
My favorite chapter?
“The Human Touch in AI Innovation.“
Because our empathy is our superpower. AI can’t replicate genuine human connection – that’s where we win.
Look, this is my fourth book, but it feels like the most important. I started in journalism, lived through digital transformation, social media revolution, and now the biggest shift yet.
The people who thrive aren’t the most technical – they’re the ones who blend technology with human insight.
Here’s why this is urgent:
while we’re debating whether to use AI, competitors are implementing it. While we’re trying to perfect it, others are getting it done.
But we can’t jump in blindly – we need strategy, ethics, and frameworks that work.
Now here’s the really cool part – pre-order bonuses. You get exclusive access to a 2-hour live webinar with me, diving deep into my top takeaways plus a proper Q&A where you can ask me anything about AI marketing. This is only for pre-orders, only until launch week.
You can get paperback, ebook for instant download, or the digital toolkit bundle with exclusive resources.
Over 1,500 marketers have already joined the pre-order list – smart people who know waiting isn’t an option.
The question is: are you going to be one of them?
Head to aimarketingplaybook.ie – that’s aimarketingplaybook.ie – and secure your copy now. Those pre-order bonuses are worth getting in early for.
Writing this book has been one of the most challenging and rewarding things I’ve done. But knowing it’s going to help marketers like you navigate this AI revolution with confidence and integrity? That makes every late night worth it.
Thanks for being part of this journey. I can’t wait to see what you do with these tools and frameworks. Keep innovating, keep staying human, and I’ll catch you next time.
Book Chapters
Here’s what’s inside, chapter by chapter, designed for real-world impact:
- How AI is Disrupting Marketing & Comms
→ Understand what’s hype and what’s happening in your field today. - The Art of Prompt Engineering
→ Learn the R.A.D.I.O. Framework and become a power-user of AI tools. - From Pilot to Practice: Developing AI Use Cases
→ Audit tasks, build real workflows, and scale what works across teams. - AI Policy with Purpose
→ Learn how to create people-first frameworks that protect your brand and audience. - Choosing Your AI Tools
→ Save time and money by picking the right tools, not the trendiest ones. - AI Risk v AI Reward
→ Understanding how to mitigate risk and maximise AI reward. - The Human Touch in AI Innovation
→ Make sure your content still connects. Empathy is your superpower. - Leadership in the AI Age
→ Gain the confidence to lead digital transformation with humanity and authority. - Communicating AI Use to Customers & Citizens
→ Build trust, disclose use ethically, and engage stakeholders - Building Ethical AI Frameworks
→ Navigate the guardrails of responsible use, transparency, and inclusion. - Scale: Show, Don’t Tell
→ Turn your AI results into stories that inspire buy-in and action. - Data Management to Fuel AI Value
→ Use your data smarter — not just more — for better decisions and campaigns.
About the Podcast Host
Joanne Sweeney is a specialist in public-sector marketing and digital communications. She’s the author of Public Sector Marketing Pro and the creator of the Professional Diploma in AI for Public Sector Marketing. With years of experience in training, consulting, and advocating for digital transformation, Joanne provides insight and guidance for government agencies navigating the digital landscape. She is also the host of the award-winning Public Sector Marketing Show podcast.
