In this month's Social Media News Show, Andy Lambert from ContentCal tells us about the latest updates of social and digital trends.

Our monthly Social Media News Show is broadcast live on the last Tuesday of each month on Joanne's LinkedIn profile, into our Facebook Group, and on our YouTube Channel. Hosted in collaboration with Andy Lambert from ContentCal we explore the developments on the social media landscape to ensure you are kept up to date!


Main takeaways from this month's show

Platform feature comparison

SM #1


Purpose of the Global 100

SM#2


Hubspot Survey of 1,500 Marketers

SM#3


Hubspot Survey of 1,500 Marketers

SM#4


Hubspot Survey of 1,500 Marketers

SM#5


Instagram Platform Overlap

SM#6


LinkedIn Platform Overlap

SM#7


Twitter Platform Overlap

SM#8


Organic Engagement Performance

SM#9


Facebook vs. Instagram Engagement

SM#10


Facebook paid Reach Decreases

SM#11


Instagram Organic Benchmarks

SM#12


Instagram Organic Benchmarks

SM#13


TikTok user growth

SM#14


What’s new in

SM#15

Reels is coming to Facebook

SM#16

Facebook is becoming a Metaverse…

…but video now accounts for 50% of the time spent on Facebook and Instagram Reels is the ‘strongest contributor of engagement growth’.

Facebook launch Campaign Ideas Generator

SM#17


What’s new in

SM#18

Swipe up links will be no more…

SM#19

IG Reels can now Last 60 Seconds

SM#20

Sponsored listings comes to the ‘Shop’ tab

SM#21

Instagram Reveals how the Discovery of Reels Content Works

SM#22


What's new in

SM#23

Twitter Rolls out New Sharing Options for Spaces

SM#24

Twitter goes Shopping

SM#26


What's new inSM#27

LinkedIn Acquire Jumprope

SM#28

Reviews Comes to LinkedIn

SM#29

LinkedIn Launches New Courses

SM#30


What's new in

SM#40

TikTok launches Stories

SM#41

TikTok launches new ‘Shop’ tab

SM#42

TikTok Rolls Out Live Moderation Tools

SM#43

TikTok impacts Purchasing Behaviour

SM#44

TikTok want More Small Businesses

SM#45

TikTok Announces New Partnerships with Vimeo and Canva to Streamline Content Creation


What's new in

SM#46

Pinterest Idea Pin Product Tagging

SM#47

Pinterest loses 24 million Users

SM#48


What's new in

SM#49

YouTube Launches Automated Video Chapters

SM#50

YouTube will pay up to $10,000 for Shorts content

SM#51


What's new in

SM#52

Snapchat launches ‘Snapchat Trends’

SM#53

What's new in

SM#54

Clubhouse Adds New User Role and Active Usage Increases

SM#55


Trends and Themes

• >  Social performance metrics are shifting but strategies are not following suit
• >  TikTok’s growth continues despite slight correction in usage trends
• >  Expect to see continual downtrends of IG Feed performance in the wake of Reels
• >  A ‘new dawn’ of social is coming…We’ll call it the ‘creator effect’ driven by
ownership, specialisation and monetisation


 

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