If you’re a marketer trying to wrap your head around AI, you’re not alone. At every workshop I run, from public sector teams, radio professionals, leaders, to freelance marketers, the same questions come up.
What tools should I use? Will AI take my job? How do I keep my voice? In this solo long-listen episode of AI SIX, I’m answering the six most common questions clients ask me about AI in my workshops and when writing AI-powered digital marketing strategy.
Netflix CMO, Marian Lee shares her recent use of AI.
I truly believe there’s a mindset shift required before we actually dive into practicing and applying AI across our businesses and organisations. Thinking critically about where the value is and also discovering how we can test, implement, and scale. This is transformation in practice, and with change comes questions, push-back, fear, and hesitation.
Gihan Perera talks about this; he describes it as ‘people-powered’ AI.
Frequently Asked AI Questions
| Question | Short Answer | What to Do |
| Will AI replace my job? | Not if you evolve and lead it. | Use AI for admin work, keep strategy and creativity human-led. |
| What AI tools should I use? | Start with tools you already use and build from there. | Pick high-frequency tasks and test AI efficiency. |
| How do I keep my voice if I use AI? | Strong prompts + editing = your voice stays intact. | Train AI with examples; revise output for tone. |
| Is it OK to use AI at work? | Yes, with transparency and policy clarity. | Check your org’s stance; lead on disclosure if needed. |
| Can I trust what AI gives me? | Use it for drafts, but always review critically. | Always fact-check and apply your judgment. |
| Where should I start? | Pick one small task and build momentum. | Start with summaries, drafts, and content repurposing. |
| How do I integrate AI without breaking our brand? | Define brand tone, use prompt templates and guides. | Build brand prompts, align visuals, and test tone. |
| How do I train a team to use AI responsibly? | Develop shared workflows, training, and policies. | Create an internal AI use playbook and train the team. |
| How do I balance AI and thought leadership? | Use AI to support, not replace, your unique insights. | Use AI to shape ideas, but publish your unique take. |
| How can we measure AI’s real ROI? | Track time saved, content volume, and output quality. | Use benchmarks before/after AI integration. |
| How do we stay competitive if everyone uses the same tools? | Differentiate with strategy, not just tools. | Leverage proprietary data and brand voice. |
| What guardrails should we put in place before scaling AI? | Create clear policies, approval flows, and ethics rules. | Define ethical use, disclosure standards, and limits. |
| Is using AI cheating? | No, it’s using support, not surrendering authorship. | Reframe AI as a creative amplifier, not a shortcut. |
If today’s episode sparked something for you, maybe you’re ready to bring AI into your workflow but want to do it with intention, creativity, and clarity. Here’s how I can help.
I run workshops, keynote sessions, and in-house training designed to help marketing and communications teams use AI tools with confidence. Whether you need help building prompts, planning workflows, or creating a team AI policy, I tailor everything to your brand, your audience, and your goals.
You bring the strategy. I bring the tools, the training, and the real-world use cases. If you are a public sector organisation, head to publicsectormarktingpros.com to book a call in my calendar. If you are private sector or a radio station, you can book a call with me at digitaltraining.ie
About the Podcast Host
Joanne Sweeney is a specialist in public-sector marketing and digital communications. She’s the author of Public Sector Marketing Pro and the creator of the Professional Diploma in AI for Public Sector Marketing. With years of experience in training, consulting, and advocating for digital transformation, Joanne provides insight and guidance for government agencies navigating the digital landscape. She is also the host of the award-winning Public Sector Marketing Show podcast.
