Trust and transparency conversations relating to public sector organisations are big news on social media.

Once the role of journalists. defending the truth is now an accepted norm for citizens.

Social media users are using digital platforms to 'call out'. 'defend' or in many cases 'attack' public sector organisations believing their voice matters.

Social networks themselves say they have a role to play when it comes matters of public interest In this presentation. Joanne Sweeney-Burke will provide insights into why public sector organisations, including the HSE, need to adopt agile communications strategies.

Moving the dial on public conversations to positively impact public relations with all stakeholders must be a core objective of the HSE.

Achieving this involves a 360-degree approach to communications across press. social. web and direct outreach.

Joanne will provide case studies of best in class as well as learning from other's mistakes.

Joanne will tell us why it's important to maintain the foundations of good communication practice, but why it's vital to understand how digital has changed it forever.