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DIGITAL CONTENT CREATION FORMULA

Create digital content with confidence by following our 12-step formulaic appoach

roadmap

DIGITAL CUMMINCATIONS ROADMAP

Fast-track digital communications in your department by letting us guide you through the transformation process.

TRUST MARKETING:
A BLUEPRINT FOR GOVERNMENT AGENCIES

How to defend and spread the truth online in the era of fake news.

Trust and transparency conversations relating to public sector organisations are big news on social media.

Once the role of journalists. defending the truth is now an accepted norm for citizens.

Social media users are using digital platforms to 'call out'. 'defend' or in many cases 'attack' public sector organisations believing their voice matters.

Social networks themselves say they have a role to play when it comes matters of public interest In this presentation. Joanne Sweeney-Burke will provide insights into why public sector organisations, including the HSE, need to adopt agile communications strategies.

Moving the dial on public conversations to positively impact public relations with all stakeholders must be a core objective of the HSE.

Achieving this involves a 360-degree approach to communications across press. social. web and direct outreach.

Joanne will provide case studies of best in class as well as learning from other's mistakes.

Joanne will tell us why it's important to maintain the foundations of good communication practice, but why it's vital to understand how digital has changed it forever.

Key Points

The role of digital communications in the public sector

Achieving 360-degree communications

Trust marketing: how social media is influencing public interest messaging

The power of social listening

Case studies

What you will learn

What is fake news?

How to counteract fake news?

The role of social media in defending the truth

How to develop a trust marketing strategy

Pro Digital Academy

This year-long Digital Academy provides you with 12 specialist topics which will increase your promotion prospects and digital transformation skills.

Are you responsible for Digital Transformation in your agency or department?

Are you seeking promotion in the next 12-24 months?

Do you want to elevate your digital skills and knowledge?

Pro Executive Mastermind

This 12-month Mastermind is limited to 10 people only and candidates will be selected on an application basis.

Are you a senior leader in the public sector responsible for Digital Transformation in your organisation?

Do you manage multiple communications teams?

Would you like to Leverage online platforms to build your own influence at home and abroad?

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