Twitter is the most used social network by Government and public sector agencies. It’s the perfect platform for corporate communications and in all of the studies that I have completed on social media use in this sector, it is the one platform that agencies focus on most.
Twitter is now 15 years old but it has grown into so much more than just a text-based Tweeting platform. Over the past year it has kept us up to date with the pandemic, live streams from Governments and coverage of local, national and international events.
But how is it maintaining its relevance during a time when Instagram and TikTok are the rising social media stars?
In this episode I am going to look at Twitter’s latest feature, Spaces, which I believe offers a remarkable opportunity to government and public sector agencies.
Coming up in Episode 15 of the Public Sector Marketing Show:
- > What are Twitter Spaces and why should you consider going all-in as a government agency?
- > What a Twitter Spaces strategy might look like
- > I speak to Twitter expert and Spaces Beta Tester Madalyn Sklar, who has been described as one of the world's top Twitter marketing instructors
So if you want to be inspired by Twitter Spaces, stay tuned!
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Why Twitter Spaces for Government & Public Sector?
In today’s column, I’m making the case for Twitter Spaces for Government and the public sector.
First of all, I predicted in January that 2021 would be the year of speech content. With Clubhouse’s rise in 2020 as an audio-only social network, Twitter was watching on with a keen eye. Podcasting is also a growing medium and voice searches continue to rise on Google.
So what is Twitter Spaces and why you should consider adding them to your social media strategy?
Think of Spaces as a live radio chat show. It’s quite simply a way to have a live audio conversation on Twitter.
Anyone can join, listen, and speak in a space on Twitter for iOS and Android. Twitter is currently working on building the ability to participate in a space from a desktop.
Start a Space in 10 Steps
- The creator of a space is the Host. As a Host on iOS, you can start a space in two ways: Long press on the Tweet compose on your Home timeline and then tap the new Spaces icon (multiple circles forming a diamond shape) on the far left. Or, tap on your profile image in Fleets, scroll to the far right, and tap Spaces.
- Spaces are public, so anyone can join as a Listener, including people who don’t follow you. Listeners can be directly invited into a space by DMing them a link to a space, Tweeting out a link, or sharing a link elsewhere.
- Up to 11 people (including the Host) can speak in a space at any given time. When creating a new space, you will see options to Name your space and Start your space.
- Once the space has started, the Host can send requests to Listeners to become Speakers by tapping on the people icon and adding speakers or tapping on a person’s profile picture within a space and adding them as a Speaker. Listeners can request permission to speak from the Host by tapping on the Request icon below the microphone.
- When creating a space, the Host will join with their Mic off and be the only Speaker in the space. When ready, tap Start your space.
- Allow mic access (speaking ability) to Speakers by toggling Allow mic access to on.
- As the Host, you’ll need to follow the prompts to allow captions. This will allow people who need captions to follow along with the conversation.
- As a Listener, choose whether or not you want to see captions (if Hosts/Speakers have turned them on) by tapping the View Captions toggle to on or off in your Spaces settings.
- Get started chatting in your space.
- If you’re hosting, make sure to Tweet out the link to your space so other people can join. Tap on the icon to Share via a Tweet.
Why Twitter Spaces Offer a Place to Develop Public Trust
- > Create a regular series
- > Set the ground rules – who can join the conversation is up to you:
- > Everyone
- > People you follow
- > Only people you specifically invite to speak (invites are sent as direct messages)
- > If there is a disruptive participant, as host, you can remove, report, and block participants. You are the only person able to end a session.
- > Mix up the voices – use it as a way to showcase multiple team members and now just the CEO, Manager or Head of Department
- > Promote in advance
- > Turn it into a blog post – Twitter allows you to download a transcript (be sure to enable this feature) of the Space conversation, so you can repurpose this into an optimised website article or blog post.
So what are some ways that Spaces could be leveraged?
- Public Feedback
- Go Deep on a Topic
- Disrupt Disinformation
- Post Conference Conversation
- Mini Seminar
Twitter has always been about building relationships and sharing opinion, giving voice to topics that users care about. So adding Spaces brings those conversations to a whole new level.
Will you host a Twitter Space? Let me know, I’d love to use it as a case study.
aye we’re live! what up y’all, we're the team behind Spaces––a small experiment focused on the intimacy of the human voice🧵
— Spaces (@TwitterSpaces) December 17, 2020
Interview with Madalyn Sklar
I’m delighted to interview a lady I have been following on Twitter for a whole decade!
Madalyn is known as a Twitter guru and tattoo-wearing social media evangelist. She is one of the early pioneers in the digital marketing space. With her vast experience, she focuses primarily on Twitter so by following her account you'll know how marketing is done. In addition to speaking at events and providing online training, Madalyn hosts the popular TwitterSmarter podcast weekly chat and podcast.
Each week Madalyn hosts the #TwitterSmarter Twitter chat that brings together hundreds of people in an active one-hour discussion revolving around Twitter marketing. Huffington Post has named Madalyn one of 50 Women Entrepreneurs to follow.
Connect with Madalyn
Why don’t you get started with Twitter Spaces. Watch my Tutorial Video below.
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Thank You for Listening!
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