Digital Marketing & Social Media Webinars for Public Sector Marketing Professionals

Learn essential tactics from Joanne Sweeney

Improve your skills and knowledge in 60-minutes!

If you’ve landed on this page then you are most likely a government or public sector marketing professional.

Perhaps website management, social media or digital marketing has been added to your workload. You may be new to it or working hard to improve your skills and knowledge. Either way you are in the right place and you are very welcome!

We regularly host free 60-minute webinars to help reduce overwhelm and demystify the online world so register today.

Joanne Sweeney 2021

About Joanne

Joanne Sweeney is CEO of Public Sector Marketing Institute and is a specialist trainer and consultant in public sector digital marketing. A two-time author, her latest book Public Sector Marketing Pro was named one of the Best PR Books of 2020 by Book Authority.

Joanne is the host of the Public Sector Marketing Show podcast and weekly show. She was named Ireland’s best online social media trainer of 2021 by EU Business News.

She trains public sector and government pros across the world on how to master communications in the Digital Age. Joanne has developed and accredited signature online courses in Social Media, Digital Marketing and Digital Crisis Communications.

Webinar Schedule

Register for our webinars below. All attendees will receive free downloadable resources, exclusive discounts on our digital knowledge products and more.

2022 Social Media Trends

MONDAY 17 JANUARY 2022, 12:00PM 

Two years on from COVID-19 how has social media transformed? What strategies do you need to put in place this year?

Sign-up for this free 60-minute webinar to learn how to prepare for the next 12 months.

What you will learn:

Social media leaderboard

How to conduct your social media audit

Public sector social strategy

10 tactics to deploy in your 2022 plan

A Digital PR Strategy for Public Sector

THURSDAY 24 FEBRUARY 2022 @ 12:00 PM

News and public relations have transformed as citizens now consume information across multiple channels and devices. Journalists and media are no longer the sole authors of news and information.

Right now, you and your colleagues have a remarkable opportunity to build an engaged audience that turn to you as a trusted source.

What you will learn:

How to turn your press release into a digital magnet

How to repurpose digital PR for greater digital reach

How to maximise your reach as a subject matter expert

How to measure digital PR success

The New Rules of Marketing for Public Sector


COVID-19 has disrupted public sector marketing and communications. The transformation from offline to online is well and truly advanced.

In this free 60-minute webinar, we are going to share with you how to rethink your marketing. We will be throwing out (some) old methods and encouraging you to introduce new digital tactics.

What you will learn:

Latest digital marketing trends in public sector

The public sector citizen journey

Your citizen engagement funnel

Case study of best practice


Transform your skills, knowledge, confidence and career

Practical courses to teach you skills, tools and strategies for success.

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Professional Diploma in Social Media for Government & Public Sector

This accredited course provides you with the opportunity to gain an industry-standard qualification applicable to your day job and a learning environment to suit your lifestyle.

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Professional Diploma in Digital Marketing for Government & Public Sector

This accredited course puts a laser sharp focus on public interest messaging, online reputation and influencing public opinion. You will also become an expert in all of the social networks.

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Certificate in Digital Crisis Communications

This accredited course is aimed at senior leaders, managers, communications and marketing professionals that need to confidently and competently communicate with citizens online.

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Our online courses are accredited by the CPD Standards Office and is recognised in 22 countries worldwide.

Upon successful completion of our course modules and assignments, you will become a Certified Digital Marketing Specialist of the Public Sector Marketing Institute (PSMI). The PSMI is globally recognised as the leader in digital marketing topics for government and public sector with courses designed and developed by practising digital marketing professionals and subject matter experts in local, national and international government, politics, public affairs and public policy.