Just when you think you have digital marketing mastered, everything changes. Am I right, or am I right? ☺

I know I say it all the time, but the speed of digital marketing transformation can be both overwhelming and frustrating. 

In episode 49 of the show, I am putting the focus on our websites. Do they still matter, when social media is entering the ecommerce world, more and more people are searching on social and perhaps your engagement metrics are better seen there than on your website?

Coming up in the show:

> Are websites still important?

> 7 website tactics you prioritise in 2022

> I speak to Colin Smith, founder of Weald, a Learning and Development company specialising in helping companies develop leadership, capability and culture through learning in a digital world. I know Colin for a number of years as we are both facilitators for Google.

Websites are a fundamental part of your digital communications and should be a central cog in your communications wheel. | #PublicSectorMarketingShow #websitemarketingClick To Tweet

Joanne’s Column: Are websites still important?

Websites are a fundamental part of your digital communications and should be a central cog in your communications wheel. They are still as relevant this year as they were last year so make sure you continue to invest. Here’s why.

  • > Long-form content is important for search engine optimisation 
  • > Legacy content on search engines is critical for public information 
  • > Websites demonstrate a willingness by the public to seek information from a trusted source
  • > We gain insights into content that is relevant and behaviour of citizens 
  • > Search marketing is still one of the five pillars of digital marketing along with content marketing, social media marketing, email marketing and pay—per-click advertising

 Consulting: 8 website tactics you prioritise in 2022

  1. Map the customer journey
  2. Optimise for speed
  3. Device responsive 
  4. Cookie consent and privacy transparency
  5. Search engine optimisation (SEO)
  6. Engaging landing pages
  7. Drive acquisition with brand, social and email marketing 
  8.  Analytics for insights

Interview with Colin Smith

Colin describes himself as a “Born-again” Learning & Performance Consultant – design, development & facilitation in a digital world. He specialises in leadership, all things digital & data, marketing and sales capability. 

Colin has designed and facilitated programmes internationally (NA, EMEA, APAC) for a diverse range of companies as indicated below. He is a Certified facilitator of the LEGO® SERIOUS PLAY® method and materials, and DiSC, and is a Chartered Institute of Personnel & Development registered and approved facilitator

Colin held senior marketing leadership roles at companies such as LinkedIn, Yahoo!, Aol, Advertising.com & Ask Jeeves, and spent 2 years as a registered and approved UK Government growth coach, working with some of the UK's most exciting, fastest-growing companies. He is now one of the principle facilitators of the Google Digital Academy programme, and a regular expert speaker on Squared Online.

 

Connect with Colin

Twitter - @colin42

LinkedIn - https://www.linkedin.com/in/colinrsmith/


Resources

A Digital PR Strategy for Public Sector

News and public relations have transformed as citizens now consume information across multiple channels and devices. Journalists and media are no longer the sole authors of news and information.

Right now, you and your colleagues have a remarkable opportunity to build an engaged audience that turn to you as a trusted source.

What you will learn:

  • > How to turn your press release into a digital magnet
  • > How to repurpose digital PR for greater digital reach
  • > How to maximise your reach as a subject matter expert
  • > How to measure digital PR success

Register here

 

How To Create A Content Marketing Strategy in 30 Minutes

What if you could create a solid content marketing plan in 30 minutes?

Come along and complete my template content plan and I will guide you through it in this free webinar.

What you will learn:

  • > The four components of a content plan
  • > Mapping content for 12 months
  • > Prioritising content formats
  • > A publishing schedule

Register here


WIN our Weekly Show Prize

Subscribe to our YouTube Channel or Podcast, leave a comment on any social network about the episode, use the hashtag #PublicSectorMarketingShow

Also, get a 50% discount on a course of your choice with us!


Thank You for Listening!

Thank you for tuning into episode #49 to find out Website Marketing in 2022 - Privacy, Personalisation & Promotion.  If you are a regular listener, please rate and review our show.

Don’t forget to get in touch with your questions. I love hearing from my listeners, don’t be a social media stranger. Tweet me at @JSTweetsDigital

If you would like to be a guest on the show, please get in touch. Email Joanne at info@publicsectormarketingpros.com.

If you haven't already, please subscribe to The Public Sector Marketing Show or your preferred podcast platform.


 

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