The world is changing so fast! But did we see the Metaverse coming?

The big social media announcement in the past month was that made by Facebook founder Mark Zuckerberg. He renamed Facebook Inc to Meta and introduced us to the new world of Metaverse. 

So, coming up in today’s show:

  • > What is Meta?
  • > How will Meta changes affect public sector marketing?
  • > What is the Metaverse?
  • > I bring you highlights from Facebook’s first-ever Government Digital Transformation Summit which I spoke at recently

The next evolution of social connection. | #PublicSectorMarketingShow #socialmedia #Facebook #Meta #MetaverseClick To Tweet

Joanne’s Column: My views on Meta, Metaverse and if we are ready for this new universe

I'm not sure we are ready for Metaverse, I mean many are still getting to grips with TikTok! But this is the reality of the speed of digital change and we know it's been fast-tracked because of COVID-19.

I'd really like to research a lot more about how Metaverse will provide security and privacy and what potential implications there are for interpersonal skills in the real world. I am a huge fan of the Internet, but also mindful that human skills are more important to thrive.

Let's just watch this space for now.

Consulting: 7 Things You Need To Know About Meta

#1 Meta is a social technology company 

At their annual conference, Connect 2021, CEO Mark Zuckerberg introduced Meta, which brings together their apps and technologies under one new company brand. According to the company, “Meta’s focus will be to bring the metaverse to life and help people connect, find communities and grow businesses.”

#2 Meta is home to Metaverse

A big announcement alongside Meta was the Metaverse. According to the company, it is “the next evolution of social connection. Our company’s vision is to help bring the metaverse to life, so we are changing our name to reflect our commitment to this future.”

#3 What you need to know about Metaverse 

The metaverse will be 3D spaces where you can socialise, learn, collaborate and play in ways that go beyond what our imagination. 

Mark Zuckerberg describes how the metaverse will change the way we do commerce, word, education, exercise. 

Watch this video about education in the metaverse. 

#4 The technologies used to build the metaverse

  • Virtual reality
  • Augmented reality 
  • Smart glasses 
  • Oculus 

#5 The metaverse requires other collaborators 

Mark Zuckerberg says the “metaverse will be a collective project that goes beyond a single company. It will be created by people all over the world, and open to everyone.”

#6 Responsible innovation 

The building of a new 3D world will cause us to ask questions about building a safe virtual world. According to Meta they have guiding Responsible Innovation Principles

  • Never surprise people 
  • Provide controls that matter
  • Consider everyone 
  • Put people first 

#7 The next evolution of the Internet 

Virtual reality and augmented reality have been mainstream for some years, however metaverse will take these technologies into our everyday lives in the coming years. It is the next iteration of the Internet.

Facebook’s Government Digital Transformation Summit

I was invited along to speak as a public sector marketing expert at Facebook’s very first Government Digital Transformation Summit.

I was part of a panel discussing communications lessons from COVID-19, a topic our own Summit went into detail on last month.

Panel discussion: COVID as a  Catalyst - Transforming Government Communication Today and in the Future



Facebook Summit Speakers
> Abhishek Singh, MD and CEO Digital India Corporation (DIC), Government of India
> Joanne Sweeney, Author, and public sector marketing expert
> Nombulelo Leburu, Director, External Communications, National Department of Health, South Africa
> René Canovas, Director at the Secretary of Communications (SECOM), Federal Government of Chile
> Susannah Streeter, Technology and digital transformation commentator

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