Post Pandemic Public Sector Communications Takes Centre Stage in Dublin This October


It’s the 4th Public Sector Digital Marketing Summit and this year we are going hybrid! We are delighted to offer attendees the choice of attending in-person or online via our dedicated event app.

In this blog post and video below, I’m sharing what you can expect and why you should take one day out of the office to transform your next marketing year!  I’m also announcing our speaker line-up! 


Who is the Public Sector Digital Marketing Summit for?

This event is ideal for senior decision-makers, managers, marketing, PR, digital, web, social media or communications professionals working in a public sector agency, in a Government department, in politics, or policing. It gives a stage to your peers to share their communications challenges and wins, while also championing the great work that public sector pros do in the public interest. 

Now more than ever we need to show up online to build trust and demonstrate transparency so that the public are engaged and enthusiastic.

The Agenda and Themes

This year’s Summit will focus on the following topics:

  • Innovation in public sector communications is our flagship theme
  • The shift to mobile social video content such as Reels & TikTok will be on the agenda
  • Communicating science in a world where climate change, pandemics, and energy crises are now everyday issues is critical
  • Leadership online is also another segment and how the public will engage with people over branded profiles
  • I’m also including audience interaction this year, so Q&As throughout the day

Who’s Speaking at the Public Sector Digital Marketing Summit?

The 4th Public Sector Digital Marketing Summit

I’m excited for you to be the first to know who our 2022 Public Sector Digital Marketing Summit speakers are.

Taking place on Thursday 27th October in the Mayson Hotel Dublin, you can attend in-person or online.

Throughout the day the audience, you, will be central to discussions. So it’s a great opportunity to be inspired to impact online with influence and confidence.


Opening Session

We are starting where we need to, I believe, when it comes to great digital communications, with leadership.

So our first session kicks off with a keynote from Tom Cochran, Chief Digital Advisor Obama Administration, White House & Digital Communications Consultant.

We then hear from Professor Stephen Morreale, Chair of the Criminal Justice Department at Worcester State University in Massachusetts, Boston. His case study will inspire you.  Steve received the Distinguished Service Award from the Secretary of U.S. Health and Human Services for his role in responding and leading a team of agents to assist in disaster relief and recovery at the site of the World Trade Centre attacks on September 11, 2001.

To develop this theme further and get the practice from the frontline we then have a panel discussion with Antoinette Cunningham, General Secretary of the Association of Garda Sergeants & Inspectors; and Emma Finn, Head of Internal Communications with the HSE.  Steve and Tom will join this panel also.


Social Media Trends & Tactics

Joining us to share their social media strategies, tactics, and lessons learned from 2022 are:


·       Mayor of London Office

·       EPP Group, European Parliament

·       Cork City Council

·       Atlantic Technological University


Communicating Science in the Age of Disinformation

Data, research, evidence-based decision-making, it is vital that your truth is not disrupted by disinformation. So in this session, we learn from experienced communicators taking on major public crises.

·     Aleksandra Kuzmanovic, World Health Organization will share practical advice on How to be the trusted voice, by leveraging science amidst criticism and chaos online

·       Eimear Manning, National Youth Council of Ireland will tackle Youth Engagement in Communications – Why and How To

·     Margherita Zorgona, EurOcean an international marine science organisation will present on Bridging the communications gap between policy, politics, and the people


Innovation in Public Sector

Showcasing digital communication transformation are:

·       Bord Iascaigh Mhara

·       National Concert Hall


All of this will be topped off with the launch of the 2nd Edition of my book Public Sector Marketing Pro. All in-person attendees get a signed hard copy. Virtual attendees receive the digital copy and the audiobook.



Summit 2022 Preliminary Agenda


What’s included in my Ticket?

The Whova Event App will allow all attendees (in-person & online) to network, so you’ll be able to see who’s in attendance and add comments & questions in there

Refreshments, a hard copy of my new book, a conference pack and access to replays of the digital presentations for 3 months is included in the in-person ticket and as it’s CPD Accredited you gain 8 CPD points


Why Attend the 2022 Summit?

> Dedicated Event For Your Industry
Global digital marketing summit for public sector marketing professionals and senior leaders.

> 3-Months Access to Summit Materials
Get 3-months access to all presentation recordings and supporting event materials.

> Generate Ideas for your Next Communications Plan 
Generate ideas on how to approach social media within your organisation.

> Explore Current Trends
Explore social media trends in Government and public sector digital communications.

> CPD Accreditation
Attending this event gets your 8 CPD Points

> Get Practical Training
Practical workshops with immediate implementable tactics and strategies.

> Be Inspired
Inspiration to be the change you want to see in your organisation with case studies from around the world.

> Understand Digital Communications
Understand how the world of communications has been disrupted and your role in shaping new strategies for your organisation.

> Get a FREE Copy of Public Sector Marketing Pro Book 2nd Edition
Joanne’s latest book is essential reading for marketing professionals working in government and public sector who want immediate digital communications results.


Book your ticket to the 2022 Summit!

Use the Early Bird promo code ‘SUMMIT2022’ to save €50 on your Standard (In-Person) or Online Ticket

* Early Bird closes on September 16th 2022. 


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