X, formerly Twitter, the social platform owned by Elon Musk, has diluted the block function.
A feature many consider crucial for online privacy and safety, including this writer, now allows those you have blocked to still see your content.
Ever since Musk bought X, there have been ongoing discussions about removing the block option entirely. Some speculate Musk’s own experience with being one of the most blocked people on the platform could be driving this change.
While the exact reasoning behind this shift is uncertain, Musk has repeatedly highlighted what he sees as the issues with blocking. He’s criticised “giant block lists,” arguing that blocking is ineffective since users can log in under different accounts to view posts anyway. However, this perspective misses the mark on the real reasons many people rely on blocking as a tool.
X’s New Approach to Blocking
In a recent update, X introduced a new pop-up explaining how blocking will now work on the platform. Here’s the gist: if you block someone, they may still see your updates in their feed but won’t be able to interact with your posts. Additionally, X has stated:
“Today, block can be used by users to share and hide harmful or private information about those they’ve blocked. Users will be able to see if such behaviour occurs with this update, allowing for greater transparency.”
In simpler terms, X’s rationale is that if someone blocks you and then posts harmful or private information about you, you’ll still be able to see it and report the abuse. While this adds a layer of transparency, it bypasses the primary purpose of blocking—keeping certain people from seeing your posts altogether, especially in cases of harassment or abuse.
Why People Rely on Blocking
For many, blocking is a quick and effective solution to stop unwanted interactions. If someone is harassing you or creating a toxic atmosphere around your posts, blocking them can often resolve the issue. Yes, they might technically be able to create a new account to follow you again, but most harassers won’t go to those lengths. In more extreme cases, platforms like X use IP addresses and other tools to detect and prevent users from circumventing blocks through new accounts.
Blocking isn’t just about preventing visibility; it’s about creating a safer and more comfortable online experience for users, especially when it comes to high-tension issues or sensitive content. Removing this tool could make users feel more vulnerable, potentially deterring them from posting as openly as they would otherwise.
‘Xodus’ to Bluesky and LinkedIn
I’ve already written about the exodus from X to LinkedIn, but I now want to talk about the jumps to Bluesky, a social network developed in 2019 by then-Twitter CEO and co-founder Jack Dorsey.
In the days following the 2024 US elections, Bluesky gained 1 million followers with The Guardian Newspaper in the UK leaving X for good. This shift highlights the growing need for professionals in government and public sector roles to adapt their social media strategies. The Professional Diploma in Social Media for Government and Public Sector equips you with the tools and knowledge to navigate such transitions effectively. Learn more and enrol here.
I’ve always said the shift from X will really happen if the media and journalists move. Is this the start of it?
I am close to leaving for good, but I am joining Bluesky with intention.
What do you think? Are you intending to leave X and join Bluesky? I’d love to know.
About the Author
Joanne Sweeney is a specialist in public-sector marketing and digital communications. She’s the author of Public Sector Marketing Pro and the creator of the Professional Diploma in AI for Public Sector Marketing. With years of experience training, consulting, and advocating for digital transformation, Joanne provides insight and guidance for government agencies navigating the digital landscape. She is also the host of the award-winning Public Sector Marketing Show podcast.
