In-Company Training
Strategy
Digital PR Strategy
Is traditional media and press still relevant? How do you get free media coverage that is positive and impactful? How do you combine digital media for best effect. Take this workshop to develop your digital media plan that combines traditional and new media tactics.
Course Details
Duration: 2 hours
Trainer: Joanne Sweeney
On-Demand Per Student: €520
Live Group Training: €2,000
On-demand courses are available anytime and delivered online via our E-Learning platform.
Live Group Training is delivered in person on a pre-arranged date and at your preferred location.
Course Outcomes
The media landscape
How the public consumer news
What is news?
How to write a press release
How to master media outreach
Understanding what media assets to produce
How to amplify your PR online
How to measure success
Course Resources
Video Recording
Audio Recording
PowerPoint Presentation
Worksheet
CPD Certificate of Completion
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