Master the Tactics
That Will Maximise
Social Media Reach

Get on-demand access to our Social Media Bootcamp. Register for individual masterclasses or the full package.

Social Media Bootcamp Icons
Joanne Sweeney Pointing Left

Introducing the Public Sector Social Media Bootcamp

Are you baffled by the speed of social media change? Would you like to learn 10 tactics from each of the core social networks that will have an impact right away?

Join our Social Media Bootcamp and improve your competency on social media while gaining confidence.

Find out how to maximise reach with a solid plan.

Uncover the tactics that will get you the best return.

Lean into new features and perfect old ones.

Bring the personal to the professional and build authority.

Demystify this mobile video social network and learn the language and features.

Is this you?

I’m already managing social media, what additional information will I learn?

This Bootcamp will actually give you a dedicate roadmap for social media and so if you are in the middle of planning ahead, this is a perfect opportunity to stop, reassess and understand how the recent changes are impacting current results.

I don’t have time?

By setting aside this time to learn what is working right now it will save you lost days and weeks of wasted time and increasing your sense of frustration.

I’m new to social media, can I join?

Yes of course! I understand that many public sector pros now have a social media communications remit and so this class is very practical. It also suits seasons social media pros who want to know what’s working right now.

I am a manager but not directly posting on the social networks, is this for me?

You can’t manage what you don’t understand. If you are leading a team of communications professionals you need to understand where they are spending their time and why. This will certainly help you understand the how-to of social media.

I feel a bit out of my depth, will it be too much for me?

I’m here to take away the fear and overwhelm. You will learn what you need to know right now and will cut right through the theory into practice. It will be a step-by-step approach.

What’s included in the programme?

Each masterclass includes a mini plan for each social network

A performance audit of your existing social networks

Additional resources to support your learning

On-demand access to all masterclass content

CPD Accreditation Certification (15 hours)

Social Media Bootcamp Mobile

Join the Public Sector Social Media Bootcamp





Social Media Is Growing

Here are some stats that remind us of the importance of social media to our overall marketing and communications mix.

Daily Active Social Media Users

Currently there are 3.78 billion social media users worldwide in 2021 – that equates to about 48% of the population.
(Statista, 2020)

Facebook is the Market Leader

With over 2.32 billion active monthly users, Facebook remains the most widely used social media platform.
(Pewinternet, 2018)

Time Spent on Social Media Per Day

An average of 2 hours and 25 minutes are spent per day on social networks and messaging.
(DataReportal, 2021)

Customers Are Using Social Media

Social media is growing in terms of its reach and impact. 54% of social browsers use social media to research products.
(GlobalWebIndex, 2018)

The Impact of Positive CX

71% of consumers who have had a positive experience with a brand on social media are likely to recommend the brand.
(Lyfemarketing, 2018)

Social Media Users Via Mobile

91% of all social media users access social channels via mobile devices. Mobile-friendly interfaces are the way forward.
(Lyfemarketing, 2018)

Instagram Stories Usage

Daily active Instagram Stories users has increased from 150 million in January 2017 to 500 million in January 2019.
(Statista, 2019)

Influencers Help Build Brand Trust

49% of consumers claim that they depend on influencer recommendations on social media to inform their purchasing decision.
(Fourcommunications, 2018)

Power of Social Media Marketing

73% of marketers believe that their efforts through social media marketing have been “somewhat” or “very” effective.
(Buffer, 2019)

Joanne Sweeney 2021

About the Trainer

Joanne Sweeney is CEO of Public Sector Marketing Institute and is a specialist trainer and consultant in public sector digital marketing. A two-time author, her latest book Public Sector Marketing Pro was named one of the Best PR Books of 2020 by Book Authority.

Joanne is the host of the Public Sector Marketing Show podcast and weekly show. She was named Ireland’s best online social media trainer of 2021 by EU Business News.

She trains public sector and government pros across the world on how to master communications in the Digital Age. Joanne has developed and accredited signature online courses in Social Media, Digital Marketing and Digital Crisis Communications.