Improve your skills and knowledge in 60-minutes!
If you’ve landed on this page then you are most likely a government or public sector marketing professional.
Perhaps website management, social media or digital marketing has been added to your workload. You may be new to it or working hard to improve your skills and knowledge. Either way you are in the right place and you are very welcome!
We regularly host free 60-minute webinars to help reduce overwhelm and demystify the online world so register today.
About Joanne
Joanne Sweeney is CEO of Public Sector Marketing Institute and is a specialist trainer and consultant in public sector digital marketing. A two-time author, her latest book Public Sector Marketing Pro was named one of the Best PR Books of 2020 by Book Authority.
Joanne is the host of the Public Sector Marketing Show podcast and weekly show. She was named Ireland’s best online social media trainer of 2021 by EU Business News.
She trains public sector and government pros across the world on how to master communications in the Digital Age. Joanne has developed and accredited signature online courses in Social Media, Digital Marketing and Digital Crisis Communications.
Upcoming FREE Webinars
Register for our webinars below. All attendees will receive free downloadable resources, exclusive discounts on our digital knowledge products and more.
Social Media and AI Trends
In this special live webinar, Joanne and Andy Lambert from Adobe Express will be discussing the latest Social Media and AI Trends. We will also be launching the all-new Public Sector Marketing Institute website.
On-Demand Webinars
3Ps for Productivity in Public Sector Marketing
In this webinar, Joanne outlines processes to improve efficiencies and reduce overwhelm.
New AI Marketing Tools for 2024
In this webinar, Joanne outlines the latest AI marketing tools for public sector pros.
Social Media Trends for 2024
In this webinar, Joanne discusses what's in store for public sector marketing in 2024 and what tactics to incorporate into your organisation’s social media strategy.
End of Year Social Media Audit
In this webinar, Joanne outlines the key tactics and metrics you should include in your end of year social media audit.
Your Short-Form Video Strategy for Social Media
In this webinar, Joanne discusses the key tactics and tips on how to develop and implement a successful short-form video strategy.
The Art of Social Storytelling
In this webinar, Joanne demonstrates the art of social media storytelling through a host of public sector case studies.
How to Manage Public Sector PR in the Digital Age
In this webinar, Joanne will outline seven lessons learned from the latest edition of the Digital News Report with a focus on how to manage PR.
AI for Content Creation
As Adobe Express ambassadors we got early access to the Beta version which now has Adobe Firefly generative AI functionality integrated into it. In this webinar, Djameela and I give you a demo of this cool new AI tool.
Unlocking the Power of ChatGPT
Artificial Technology is disrupting marketing and communications but how can it help public sector pros? In this webinar, Joanne will demo ChatGPT and share how to get the best from the technology.
Productivity, Process & Improved Results
Joanne is a self-confessed productivity fiend! Find out how she plans her working week, develops processes to improve efficiencies and makes less decisions to reduce overwhelm. All aimed at improved results.
How To Move From Universal Analytics to Google Analytics 4
In this webinar, Joanne will outline why you should care about GA4 and what you need to do before July 1 2023 to get GA4 setup.
2023 Social Media Trends
In this webinar, Joanne will outline what tactics to incorporate into your organisation’s 2023 social media strategy.
The New Rules of Public Sector Comms for Managers
In this webinar, Joanne will show you how to take your digital communications management skills to the next level.
The State of TikTok in Government & Public Sector
In this webinar, Joanne will share her 5 reasons why government and public sector organisations should join TikTok and how to get started.
How to Undertake A Social Media Audit
In this webinar, Joanne outlines 10 steps and recommendations to help you conduct a strategic social media audit.
Essential Social Media Skills for Government & Public Sector
In this webinar, Joanne takes you through what has changed on the social media landscape and where we need to pivot to reach and engage the public.
LinkedIn for Leaders in the Public Sector
LinkedIn has the potential to grow influence in your realm of expertise. Public Sector Pros should be leveraging their personal profile for professional gain. Watch this webinar to learn how to lead on LinkedIn.
A Digital PR Strategy for Public Sector
News and public relations have transformed as citizens now consume information across multiple channels and devices. In this webinar, learn how to build an engaged audience that will turns to you as a trusted source.
Accessibility Best Practice for Digital Communications
In this webinar, Gareth Crossan discusses what accessibility best practice is, why we do it, how we do it, and the steps involved in making digital content and experiences inclusive.
Podcasting for Public Sector
In this free webinar, Joanne shares the podcasting method she has developed over six years of podcasting, plus as a former broadcast journalist.
The New Rules of Marketing for Public Sector
COVID-19 has disrupted public sector marketing and communications. The transformation from offline to online is well and truly advanced. In this webinar, we share with you how to rethink your marketing.
Making a Case for Remote Working in Government & Public Sector
Join us live as we discuss remote working policies for Government and Public Sector with Joanne Mangan, Employer Lead of Grow Remote.
How To Create A Content Marketing Strategy
What if you could create a solid content marketing strategy in 30 minutes? In this webinar, Joanne will guide you through her template content plan and content repurposing method.
2022 Social Media Trends for Public Sector Pros
Two years on from COVID-19 how has social media transformed? What strategies do you need to put in place this year? In this webinar you will to learn how to prepare for the next 12 months.
Adobe Express for Public Sector Pros
In this webinar, Djameela will give you a tour of Adobe Express and how your organisation can use it for: content creation, content scheduling, graphic design and animation.
SOCIAL MEDIA & DIGITAL MARKETING ONLINE COURSES
Transform your skills, knowledge, confidence and career
Practical courses to teach you skills, tools and strategies for success.
Professional Diploma in Social Media for Government & Public Sector
This accredited course provides you with the opportunity to gain an industry-standard qualification applicable to your day job and a learning environment to suit your lifestyle.
Professional Diploma in Digital Marketing for Government & Public Sector
This accredited course puts a laser sharp focus on public interest messaging, online reputation and influencing public opinion. You will also become an expert in all of the social networks.
Certificate in Digital Crisis Communications
This accredited course is aimed at senior leaders, managers, communications and marketing professionals that need to confidently and competently communicate with citizens online.
Our online courses are accredited by the CPD Standards Office and is recognised in 22 countries worldwide.
Upon successful completion of our course modules and assignments, you will become a Certified Digital Marketing Specialist of the Public Sector Marketing Institute (PSMI). The PSMI is globally recognised as the leader in digital marketing topics for government and public sector with courses designed and developed by practising digital marketing professionals and subject matter experts in local, national and international government, politics, public affairs and public policy.