2023 Training Calendar

Become certified in social media and digital marketing by enrolling in our accredited training courses for public sector pros.


Introducing our New Training Calendar Launching November 2023

Social Media Bootcamp

1-Day Social Media Bootcamp

Wednesday 1 November 2023 | 9:30am-4:30pm

Are you baffled by the speed of social media change? Would you like to learn 10 tactics from each of the core social networks that will have an impact right away? Join our 1-Day Social Media Bootcamp and improve your competency on social media while gaining confidence.

Facebook: Find out how to maximise reach with a solid plan.

Instagram: Uncover the tactics that will get you the best return.

X (formerly Twitter): Lean into new features and perfect old ones.

LinkedIn: Bring the personal to the professional and build authority.

TikTok: Demystify this mobile video social network and learn the language and features.

COST: €550

Professional Diploma in Digital Communications

Professional Diploma in Digital Communications for Government & Public Sector

6 November - 11 December 2023 | 9:30am-12:00pm

There are core skills that public sector pros need to have to succeed in their job right now. Traditional marketing and communications staff may feel adrift in the Digital Age, so we have created this accredited 6-week course to help you progress in your career. This course will be hosted online and includes 6 modules, 3 group discussions and a final assignment.

Module 1 | Monday 6 November 2023: Digital Marketing Planning for Public Sector
Module 2 | Monday 13 November 2023: Social Media Campaigns Roadmap
Module 3 | Monday 20 November 2023: Digital PR and Crisis Communications Plan
Module 4 | Monday 27 November 2023: Short-form Video Content (Reels, TikToks, Shorts)
Module 5 | Monday 4 December 2023: AI for Public Sector Marketing
Module 6 | Monday 11 December 2023: Digital Marketing Analytics Framework

COST: €1,750

Professional Diploma in Social Media

Professional Diploma in Social Media for Government & Public Sector

10 November - 15 December 2023 | 09:30am-12:00pm

Social media for government and public sector requires a specific set of skills as your core objective is to build public trust and promote citizen engagement. In a world where the citizen voice has never been stronger, public officials need to show up online with confidence and be entirely competent. This practical CPD Accredited Diploma provides you with the opportunity to gain an industry-standard qualification applicable to your day job and a learning environment to suit your lifestyle.

Module 1 | Friday 10 November 2023: Social Media Strategy + Content Planning
Module 2 | Friday 17 November 2023: Meta for Public Sector Marketing
Module 3 | Friday 24 November 2023: X (formerly Twitter) for Digital PR and Event Marketing
Module 4 | Friday 1 December 2023: TikTok and YouTube for Short Form Storytelling and SEO
Module 5 | Friday 8 December 2023: LinkedIn for Authority and Personal Profiling
Module 6 | Friday 15 December 2023: Measurement, Analytics and Reporting

COST: €1,750

Register your Interest in our Training Courses and Start Upskilling Today!

Sign up for our Social Media and Digital Communications training courses to learn skills, tools and strategies for success. Fill in the form below and we will get back to you with further details.

Get a 15% discount. Simply use the code: SOCIALSUCCESS15

    Read the Public Sector Marketing Institute Privacy Policy.

  • This field is for validation purposes and should be left unchanged.