DIGITAL CONTENT CREATION FORMULA
Create digital content with confidence by following our 12-step formulaic appoach
DIGITAL CUMMINCATIONS ROADMAP
Fast-track digital communications in your department by letting us guide you through the transformation process.
A BLUEPRINT FOR GOVERNMENT AGENCIES
How to defend and spread the truth online in the era of fake news.
As we all try to find our digital feet wading through the fourth industrial revolution waters, there's no doubt it's an uncertain space.
Transformed consumer behaviour means that we have to re-write the rule book on PR and marketing.
News and journalism have been disrupted; technology has changed the way we communicate forever, new skills are required to keep us relevant before we even think about getting ahead.
In this course. Joanne will provide insights into why public sector and government organisations need to adapt their communications strategies.
Joanne will tell us why it's important to maintain the foundations of good communication practice, but why it's vital to understand how digital has changed it forever.
The digital communications framework
Mapping audience micro-moments
Setting up customer journeys
Developing content for micro-moments
Making your website work
Triggering conversations on social
Measuring metrics that matter
This year-long Digital Academy provides you with 12 specialist topics which will increase your promotion prospects and digital transformation skills.
Are you responsible for Digital Transformation in your agency or department?
Are you seeking promotion in the next 12-24 months?
Do you want to elevate your digital skills and knowledge?
This 12-month Mastermind is limited to 10 people only and candidates will be selected on an application basis.
Are you a senior leader in the public sector responsible for Digital Transformation in your organisation?
Do you manage multiple communications teams?
Would you like to Leverage online platforms to build your own influence at home and abroad?