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Digital Transformation in the Public Sector

MASTERCLASS

WEDNESDAY 20th FEBRUARY 2019

Ashling Hotel Dublin | 10:00 – 16:30 GMT

What can I expect?

This one-day masterclass provides a step-by-step framework on how to set your organisation up for digital communications transformation. Benchmark where you are now and how to elevate your digital communications practices.

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What's on the agenda?

STEP 1: Discovery

Establish where you are now in your digital transformation journey.

STEP 2: Micro-Moments

Step into the shoes of your key audience's and understand how to communicate at the right time, with the right message, on the right channel and at the right speed.

STEP 3: Digital Footprint

Audit of your existing digital channels (web, social media, email marketing etc.)

STEP 4: People and Skills

How to scale digital skills and knowledge within your organisation.

STEP 5: Content

Planning, creating, publishing and monitoring digital content.

STEP 6: Policies and Procedures

Policies and procedures for good governance.

STEP 7: Measuring Success

Measuring success and understand the role of data.

How can I contact the organiser with any questions?

Contact Joanne Sweeney on 087 6237373 or email [email protected]

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