Digital Transformation in the Public Sector
MASTERCLASS
WEDNESDAY 20th FEBRUARY 2019
Ashling Hotel Dublin | 10:00 – 16:30 GMT
What can I expect?
This one-day masterclass provides a step-by-step framework on how to set your organisation up for digital communications transformation. Benchmark where you are now and how to elevate your digital communications practices.
What's on the agenda?
STEP 1: Discovery
Establish where you are now in your digital transformation journey.
STEP 2: Micro-Moments
Step into the shoes of your key audience's and understand how to communicate at the right time, with the right message, on the right channel and at the right speed.
STEP 3: Digital Footprint
Audit of your existing digital channels (web, social media, email marketing etc.)
STEP 4: People and Skills
How to scale digital skills and knowledge within your organisation.
STEP 5: Content
Planning, creating, publishing and monitoring digital content.
STEP 6: Policies and Procedures
Policies and procedures for good governance.
STEP 7: Measuring Success
Measuring success and understand the role of data.
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