Hello and welcome to Season 6 and Episode 97 of the Public Sector Marketing Show.
The World Economic Forum has published its Future of Jobs Report.
They say technology is driving the current transformation of the jobs market, especially the coming of age of generative artificial intelligence.
This disruption is being further affected by economic crises, geopolitical instability, and growing environmental pressures.
The report is based on a unique survey of the world’s largest employers, relating to job trends and their own company directions from 2023-2027.
The report brings together the perspective of 803 companies collectively employing 11.3 million workers.
This study gives us important insights into how we as marketers need to think about the future of our work.
So, let’s dive in.
Column – Takeaways from the World Economic Forum ‘Future of Jobs Report’
1️⃣ Economic, health, and geopolitical trends have created divergent outcomes for labour markets globally in 2023.
2️⃣ The largest job creation and destruction effects come from environmental, technology, and economic trends.
3️⃣ Technology adoption will remain a key driver of business transformation in the next five years.
4️⃣ Broader application of Environmental, Social, and Governance (ESG) standards within their organizations will also have a significant impact.
5️⃣ The impact of investments to drive the green transition was judged to be the sixth-most impactful macro trend, followed by supply shortages and consumer expectations around social and environmental issues.
6️⃣ Within technology adoption, big data, cloud computing, and AI feature highly on likelihood of adoption.
7️⃣ Large-scale job growth is expected in education, agriculture and digital commerce, and trade.
8️⃣ The fastest-growing roles relative to their size today are driven by technology, digitalization, and sustainability.
9️⃣ Analytical thinking and creative thinking remain the most important skills for workers in 2023.
🔟 Employers estimate that 44% of workers’ skills will be disrupted in the next five years.
Consulting – How Marketers Should Reposition for Career Progression
💠 Realise that technology is coming for your job – so embrace it.
💠 Adapt to AI in particular – and commit to increasing your knowledge and aptitude this year
💠 Frame your mindset that technology can take over the manual, laborious boring jobs giving you the space to engage in more critical and creative thinking.
💠 Be an internal influencer and have a mini-workshop in your agency about this report and discuss what trends are most relevant to you.
Interview | Russel Beck
This week, I interviewed Russel Beck, Director of Inspiration at ImagineThinkDo Ltd. ImagineThinkDo Ltd works closely with business leaders across multiple sectors, with its mission to inspire, challenge, and enable leaders to unlock the value of themselves and their people.
Thank You for Listening!
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