Content creation is rarely outsourced in government and public sector, and can be the responsibility of an already over-worked public sector marketing pro. Is this you? If so, keep reading.
Adobe Express is a free, cloud-based tool that’s been in use by government agencies since it was first released. It allows you to create visual communications using templates, fonts, and images—no coding or design experience required. You can create content for any device or brand on your own time and at your own pace.
This is perfect for multi-tasking communications pro who need to work smart.
We use it here at Public Sector Marketing Institute too and if you follow our social networks you will see us sharing our tips with you!
If you work in government, you know how important it is for your content to be engaging and easy to understand. But creating that kind of content can be a challenge—especially if you're not trained in visual communications.
Storytelling for Citizen Engagement
You’ve heard me say it before.
Trust and transparency is the #1 currency in the digital age for government and public sector agencies.
So, how do you build that rapport, engagement and trust in the Digital Age? You engage in storytelling.
The best part? Adobe Express is the perfect tool for storytelling. It is a visual communications tool that helps you create visual stories to share with your audience.
Here are seven reasons why:
1) Work smart!
Adobe Express makes it easy for anyone to create visually appealing content. It's easy to use. The platform is intuitive, so you don't need any training or prior experience with Adobe products before getting started.
Its drag-and-drop interface makes it easy for anyone with basic computer skills to get started. Choose from a variety of templates, upload your own images and text, and export your finished product at the click of a button.
2) Library of fonts and graphics
Adobe Express gives you access to a wide range of fonts and graphics—and more are being added every day! This means that you'll always have access to the right font or graphic for your project's needs.
3) Collaborate with colleagues
Adobe Express makes it easy to collaborate with colleagues who may not have access to your organisation's internal systems or software applications (such as Photoshop). You can share projects with other team members and adapt their contributions into your final product seamlessly by using Adobe.
4) Share directly to social
You can share your content directly from the platform or export it to other platforms like Facebook, Twitter, YouTube and more!
5) Teach your colleagues
Storytelling skills should be scaled across your organisation, as it may not be possible for a small communications team to create content for multiple departments.
The intuitive interface makes it simple for anyone in your organisation—including those who aren't familiar with technology—to create content on their own time without having to rely on others for assistance with creating graphics or video content for social media platforms or marketing campaigns (which can often be the case when working with other software programs like Photoshop).
With that in mind set up and Adobe Express webinar and host it live once, but share the replay with your colleagues. Of course, you can provide support in real-time for anyone that requires a bit more hands-on help.
6. Adobe marketplace
Not only does it offer a wide range of features suited for every type of user (whether they're just starting out or have been creating graphics for years!), but it also comes with its own marketplace where users can find inspiration from other creatives within their community who have already created similar projects using Adobe's tools which means no more
Government agencies are under constant pressure to get their message out, and they need tools that are both easy to use and powerful.
7. Cloud storage
Are you still working remotely or hybrid? Do you need to access your graphics in the cloud?
When you use Adobe Express, all your projects and changes are saved in real-time automatically (you don’t have to care about pressing the save button).
This is especially important when you use multiple devices to access Adobe Express or take full advantage of the web and mobile apps.
Adobe Express is a great choice for creating visual communications for government, for these reasons:
1. It's secure—no more worrying about your data being stolen or hacked.
2. You can easily share files with anyone who needs access.
3. You can create beautiful, high-quality content without needing specialized training or expensive equipment.
4. It's easy to learn and use, even if you're not an expert in design or marketing!
5. It works across all devices, so your content will look great on any screen size or resolution (including mobile screens).
6. The software is constantly updated so you always have access to new features and capabilities as they become available—and it's free
7. You'll save money by using this tool instead of hiring a professional designer or developer who will charge you hundreds of dollars per hour for their services
View our Tutorial Video
In order to show you how easy it is to use Adobe Express, we created this tutorial video.
Title: How to Create a Branded Video Frame with Adobe Express
· > Select a size for your video
· > Add a short and relevant headline
· > Customise the font and colours to match your brand
· > Adjust the size
· > Add a border
· > Adjust the order of elements
· > Set the border thickness
· > Set the border fill colour to 'None'
· > Add video
· > Add a shape
· > Overlay your logo
· > Adjust the layout
· > Animate the text
· > Preview and download video
· > Open in TikTok
· > And hit Post!
What do think?
Are you using Adobe Express? Tell us how you are using it and we will share your case study.
Want to learn how to use Adobe Express?
Register for our free webinar and we will take you through it step-by-step.
In this webinar, Djameela will give you a tour of Adobe Express and how your organisation can use it for:
· > Content creation
· > Content scheduling
· > Graphic design
· > Video editing/creation
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