Hello and welcome to Season 6 and Episode 99 of the Public Sector Marketing Show.

The influencer marketing industry is worth over €21 billion euro and growing. 

For anyone scoffing at this sector, you would do well to sit up and take note. 

We are living in the creator economy where social networks are paying influencers to create and brands paying influencers to sell their product or service. Creators are winning on the double! 

But what does this mean for public sector marketing and how can you capitialise on the valuable reach and engagement for targeted groups?

Let’s dive in! 

Column – Is it time to embrace influencer marketing in the public sector?

I have asked this question before on this podcast. 

So let’s see if the answer has changed in 2024?

The simple answer is no. I still say that you should embrace influencer marketing. 

 Influencer marketing is powerful for public sector for a number of reasons. 

1. It provides you with relatable content 
2. It brings attention to a serious public interest campaign or set of messages 
3. It influences citizens to inform themselves at a deeper level
4. It makes your public sector role more tangible
5. It allows you to access audiences that are hard to reach
6. You can have a TikTok presence without being on TikTok
7. You can grow Instagram or other key social networks
8. You can start a national conversation 

So there are lots of reasons to embrace influencer marketing in 2024, would you add any others?

Consulting – How to plan a public sector influencer marketing campaign based on 2024 influencer marketing trends

💠 Employee Advocacy: Internal voices for external impact 

💠 Sonic Influence: The sound of influence

💠 The Year of Sport: Driving cultural impact beyond the field 

💠 Live Streaming: From second screen to main screen

💠 Sustainable Influence: Influencing a better tomorrow 

💠 AI Influence Goes Hyper-Personal: Unlocking the potential of AI in influence

Interview | Dr Irene McCormick

This week, I interviewed Dr Irene McCormick, Senior Lecturer South East Technological University, Carlow.

Thank You for Listening!

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