BLOG

Episode 7 – The Power of Radio for Public Sector Marketing

By
PSM Show Ep 7 Blog YT

Building public trust and engagement in the Digital Age

I began my career as a broadcast journalist and I am fortunate to work with the commercial radio sector in Ireland as a digital transformation and social media trainer. I’ve seen the sector evolve over two decades and right now their role has never been more relevant as they are the most trusted medium.

In this episode, we are discussing how to build public trust and engagement in the Digital Age using the power of radio.

81% of people in Ireland listen to radio every day. This translates into 3.2 million weekday listeners.

More than half tune into their local or regional station and 43% listen to a national station. Among the younger, 15 to 34-year market, 71% listen daily.

There is no doubt that radio is a key partner for government and public sector agencies.

In this show I bring you behind the scenes of a recent webinar I hosted in conjunction with Learning Waves “The Power of Radio for Public Sector”:

  • > The latest radio trends relevant to public sector
  • > How radio and digital combine to create perfect public interest campaigns
  • > How to measure radio campaign performance

 

[LISTEN TO EPISODE #7]

[click_to_tweet tweet=”LISTEN: The Power of Radio for Public Sector Marketing | #PublicSectorMarketingShow #JoanneSweeney #LearningWaves #RadioforPublicSector” quote=”LISTEN: The Power of Radio for Public Sector Marketing | #PublicSectorMarketingShow #JoanneSweeney #LearningWaves #RadioforPublicSector”]

 

[WATCH EPISODE #7]

Subscribe to The Public Sector Marketing Show or your preferred podcast platform.

 

[click_to_tweet tweet=”Discover the latest radio trends relevant to public sector | #PublicSectorMarketingShow #JoanneSweeney #LearningWaves #RadioforPublicSector” quote=”Discover the latest radio trends relevant to public sector | #PublicSectorMarketingShow #JoanneSweeney #LearningWaves #RadioforPublicSector”]

I’d really like your opinion on this topic. Tweet me your views to @JSTweetsDigital. Don’t forget to use the hashtag #PublicSectorMarketingShow


Panel Discussion

In this webinar, hosted in conjunction with Learning Waves, we cover the following topics:

  • > The Power of Local, Fiona Stack, General Manager, Radio Kerry
  • > The Power of Talk Radio, Patricia Monahan, Station Editor, Newstalk
  • > The Power of Radio to Engage Audiences, Brian McCarthy, Sales Director, Urban Media
  • > The Power of Radio for Public Trust, Damien Tiernan, Presenter Deise Today, WLR FM

Resources


WIN our Weekly Show Prize

Subscribe to our YouTube Channel or Podcast, leave a comment on any social network about the episode, use the hashtag #PublicSectorMarketingShow

Also, get a 50% discount on a course of your choice with us!


Thank You for Listening!

Thank you for tuning into episode #7. If you are a regular listener, please rate and review our show.

Don’t forget to get in touch with your questions. I love hearing from my listeners, don’t be a social media stranger. Tweet me at @JSTweetsDigital

If you would like to be a guest on the show, please get in touch. Email Joanne at [email protected].

If you haven’t already, please subscribe to The Public Sector Marketing Show or your preferred podcast platform.


 

Share On:

Top Categories

Webinars
Uncategorized
Twitter
Trends
TikTok
The State of Social Media in the Public Sector

Subscribe to Our Weekly Podcast.

Dedicated to digital marketing and social media insights for government and public sector professionals.

Got a burning social media or digital marketing question?

Leave a voice message and Joanne will answer it on the podcast!

Related Articles

Ep 104 PSM Show - Thumbnail + Blog Template
By
Ep 102 PSM Show - Thumbnail + Blog Template (1)
By
Ep 100 PSM Show - Thumbnail + Blog Template
By
Ep 99 PSM Show - Thumbnail + Blog Template
By
TikTok Trends for 2024
By
AI Communications Use Policy for Public Sector
By
Social Media SEO
By
How to Communicate Sustainable
By
Public Sector Marketing Trends 2024
By
Our Year in Review
By
The Christmas Special
By
A Masterclass in Mobile Video Strategy
By
7 Content Marketing Tools
By
Does Public Trust Matter
By
Scroll to Top

Subscribe Today!

Subscribe for free content from our blog, podcast and YouTube channel as well as news and views on all things public sector marketing.