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Podcast & Social Media Show

A weekly social media show and podcast dedicated to digital marketing and social media insights for government and public sector pros hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute.

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How To Tell A Compelling Story To Move An Audience

By Joanne Sweeney | November 1, 2023

Hello and welcome to episode 82 of the Public Sector Marketing Show.  Do you know how to tell a compelling story online to move an audience? In this episode, I'm […]

Insights from the World’s Top Content Marketing Influencers

By Joanne Sweeney | October 25, 2023

Hello and welcome to episode 81 of the Public Sector Marketing Show.  Much of this episode is brought to you from Washington D.C and content marketing world 2023. I am […]

How to Use Chat GPT Ethically for Public Sector Marketing

By Joanne Sweeney | October 18, 2023

Hello and welcome to episode 80 of the Public Sector Marketing Show.  Chat GPT has gone mainstream but public sector pros are reluctant to embrace it. I understand why, but […]

How to Gain PR Attention in a World of Digital Media Consumption

By Joanne Sweeney | October 11, 2023

Hello and welcome to episode 79 of the Public Sector Marketing Show.  My favourite research of the year is out and I share my top takeaways for public sector PR […]

7 Major Public Sector Marketing Shifts You Need to Adopt Now

By Joanne Sweeney | September 13, 2023

Hello and welcome to episode 78 of the Public Sector Marketing Show.  2023 has been a ground-breaking year in terms of marketing transformation. Technology continues to drive change, disrupt consumer […]

Why my passion for public service drives public sector marketing results | Ep 77

Why my passion for public service drives public sector marketing results | Ep 77

By Joanne Sweeney | September 6, 2023

Hello and welcome to Season 5 of the award-winning Public Sector Marketing Show! 👋 🎙️ After publishing the second edition and audiobook for Public Sector Marketing Pro I decided to […]

Episode 76 - Takeaways from the 2022 Public Sector Digital Marketing Summit

By Joanne Sweeney | November 17, 2022

The 4th Public Sector Digital Marketing Summit was a huge success, and simply down to the expert speakers and engaged audience. It was our pleasure to host you all. For […]

Episode 75 - Public Sector Marketing Pro Audiobook Chapter

By Joanne Sweeney | November 10, 2022

My new book, the 2nd Edition of Public Sector Marketing Pro is out now! It's the definitive guide to digital marketing and social media for government and public sector. Coming […]

Episode 74 - How to Reduce Your Digital Carbon Footprint

By Joanne Sweeney | November 3, 2022

We have less than 8 years to save the planet. It’s a pretty depressing statistic. According to the 2021 United National Climate Report, changes to the global climate are intensifying rapidly. […]

Episode 73 - Should Public Services Be Available Online?

By Joanne Sweeney | October 13, 2022

We shop online, attend medical appointments, book holidays and attend events, so why is it that we still have to access public services mostly offline? But is it changing? Estonia […]

Episode 72 - The 4th Public Sector Digital Marketing Summit

By Joanne Sweeney | October 6, 2022

Meet our 2022 Public Sector Digital Marketing Summit speakers. Taking place on Thursday 27th October in the Mayson Hotel Dublin, you can attend in-person or online. View ticket options. Throughout […]

Episode 71 - How to Create Engaging Social Media Content

By Joanne Sweeney | September 29, 2022

Are you struggling to produce enough or the right type of digital content that makes an impact? Do you want to in-source and streamline your content marketing?  Is the overwhelm […]

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