Podcast & Social Media Show

A weekly social media show and podcast dedicated to digital marketing and social media insights for government and public sector pros hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute.

Tune in on Wednesday at 11:00am GMT on Facebook and YouTube
Tune in on Thursdays from 08:00am GMT on your favourite podcast platform

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Episode 64 - How to Handle Online Abuse

By Joanne Sweeney | June 9, 2022

New research in Ireland has highlighted the need for political parties to do more to support female members from online abuse. While members of government are not alone in facing […]

Episode 62 - Innovation in Public Sector

By Joanne Sweeney | May 19, 2022

The pandemic has helped public sector pivot from slow moving and bureaucracy driven to agile and adaptive organisations. But there’s still lots of innovation to go and in this episode […]

Episode 61 - 7 Steps to Social Media Success in Digital Diplomacy

By Joanne Sweeney | May 12, 2022

Diplomacy has been around for centuries and is most associated with politicians and policymakers. Some people have a talent for diplomacy and then there are companies that sell it as […]

Episode 59 - 7 Marketing Practices To Avoid

By Joanne Sweeney | April 28, 2022

As the author of a book called Public Sector Marketing Pro, this is going to be a very interesting episode!  I will discuss ethical and unethical marketing practices.  The Digital […]

Episode 58 - How to Be A LinkedIn Thought Leader

By Joanne Sweeney | April 21, 2022

LinkedIn is my favourite social network and it's a valuable platform to connect, learn and share. More than ever, we have a responsibility to show up and share our knowledge […]

Episode 57 - Digital Government In Practice

By Joanne Sweeney | April 14, 2022

Imagine if you could access every public service online. Imagine if this was supported with great social customer service.  Where required you could also make an appointment any time with […]

Episode 56 - Big News!

By Joanne Sweeney | April 7, 2022

Special Episode to Share our New News! Today’s show is a bit different to our other 55 episodes.  In this episode I wanted to share our news with our loyal […]

Episode 55 - 2022 Digital Trends

By Joanne Sweeney | March 31, 2022

In this week’s episode I’m reviewing the digital trends of 2022. It’s your ultimate guide to understanding what shifts are happening on the Internet and changes in citizen behaviour on […]

Episode 54 - Making a Case for Remote Working in Government and Public Sector

By Joanne Sweeney | March 24, 2022

The new world of work is something that everyone is discussing on work calls. But what are the advantages and disadvantages for communications and marketing professionals in public sector? In […]

Episode 53 - Innovation in Social Media is Critical to Success Online

By Joanne Sweeney | March 16, 2022

What if you are a public sector professional that has strong social media skills, can you leverage these competencies to get up the next rung of your career ladder?