Resources - Public Sector Marketing Institute

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Podcasts

[PODCAST] How to Manage a PR Crisis on Social Media

Episode 3 looks at how to manage a PR Crisis on Social Media, and interviews Alex Aiken, Executive Director of Communications with the UK Government.

November 5, 2018

[PODCAST] Social Media Myths Busted!

I’m myth-busting some social media myths. I interview Scott Ayres, co-author of “Facebook All-in-one for Dummies” and Podcast host for Social Media Lab powered by Agorapulse. And finally, find out what social media tool saved my working week

October 19, 2018

[PODCAST] Digital Citizenship in the Classroom and the Boardroom

JSB on why senior leaders need to embrace digital citizenship and why its not just an issue for children and classrooms. Let's re-shape the narrative.

October 12, 2018

[PODCAST] Life Behind the Mic: Why I Can't Live Without My Podcast | International Podcast Day 2018

In Episode #119, I’m celebrating International Podcast Day 2018 with Amanda Webb, and hosting Life Behind the Mic: Why I Can't Live Without My Podcast.

October 5, 2018

[PODCAST] How to Develop a Social Media Strategy for Government Agencies

In Episode #2 of JSB Talks Digital, Public Sector Marketing Pros, JSB is looking at the importance of developing a social media strategy for Government.

October 1, 2018

[PODCAST] Happy 20th Birthday Google | You Changed Everything

Happy 20th Birthday Google! In Episode #118 ,JSB take's a look at how Google changed our digital landscape as it celebrates a milestone birthday.

September 28, 2018

[PODCAST] Customer-Centric Marketing in the Age of Assistance

In Episode 117, JSB looks at the role of customer-centric marketing in the age of assistance. Daniel Solomons, Byte Behaviour shares his insights with JSB.

September 21, 2018

[PODCAST] How to Use Facebook Groups for Effective Marketing Results

In this episode, I’m giving praise to the use of Facebook Groups for effective marketing, as a remarkable free tool. But are you making the most of them?

September 14, 2018

[PODCAST] How Social Media Responded to the Pope in Ireland

In Epsiode #115 JSB looks at how social media responded to the Pope in Ireland, and also analyses some media from the event.

September 7, 2018

[PODCAST] Know Your Audience to Spend Less, Earn More and Work Smarter

In Episode #114, JSB outlines the need to know your audience to help market efficiently. In JSB's Column, JSB shows how she mastered a niche market.

August 31, 2018

[PODCAST] How to Spearhead Digital Transformation in the Public Sector

JSB looks at digital transformation in the public sector, what it takes to lead an organisation into the digital age and Simon Swan shares expert insight.

August 30, 2018

[PODCAST] Don’t Put Juniors in the Driving Seat of Social Media Management

JSB on why senior leaders need to embrace digital citizenship and why its not just an issue for children and classrooms. Let's re-shape the narrative.

August 24, 2018

[PODCAST] The Real Problem With Bloggers Unveiled

JSB gets an exclusive interview with journalist John Mooney, he gives his insider insights and JSB shares hers on the real problem with Bloggers Unveiled.

August 17, 2018

[PODCAST] From Start Up to Scaling Up - How to Build your Business in the Digital Age

Build your business in the digital age, whether you are starting up or scaling up - always evaluate your business goals and what you're doing to meet them.

August 10, 2018

[PODCAST] How to Stop Social Media Overwhelm

It's easy to fall victim to social media overwhelm, making success seem impossible. Combat this with practical and productive advice on JSB Talks Digital.

August 3, 2018

[PODCAST] WordPress Hacks to Double Your Traffic

Boost your site traffic with these wordpress hacks. JSB shares her tips on maximising word press' capabilities within your business or organisation.

July 27, 2018

[PODCAST] How To Become A Content Marketing Pro By Re-Purposing With Purpose

Learn about content re-purposing with purpose to save time and add extra value to your created content, improving your digital marketing plan.

July 20, 2018

[PODCAST] Joel Comm on Digital Transformation

Exclusive interview with Digital Guru Joel Comm, as he shares digital transformation advice and expertise on JSB Talks Digital.

July 13, 2018

[PODCAST] How to Use Social Media to Engage Voters

JSB Talks Digital Podcast #106 JSB Talks Digital is a weekly digital marketing and social media po

July 6, 2018

[PODCAST] Mastering your Mindset for Digital Transformation

Mastering your mindset is the first step in beginning a successful digital transformation journey. L

June 29, 2018

[PODCAST] Behind the Scenes at Ireland’s first Public Sector Digital Marketing Summit

Come behind the scenes at Ireland's first Public Sector Digital Marketing Summit as JSB delivers a remarkable keynote and launches her accredited Diploma.

June 22, 2018

[PODCAST] Mastering Mobile Storytelling

In this episode, I bring you to Mojofest - attended by over 300 international journalists and mobile content creators. I also take you on stage with me!

June 15, 2018

[PODCAST] Mark Zuckerberg in Brussels

In this episode #102, I bring you to Brussels where Mark Zuckerberg addressed MEPs and JSB was there

June 8, 2018

[PODCAST] How the UK Government Embraced Digital Transformation

In this episode, I discuss Digital Transformation with Alex Aiken - Executive Director of Communications in the UK Government. I give shoutouts to three digital communications wins for the UK Government and discuss why I think digital transformation is painful for the public sector.

June 1, 2018

[PODCAST] Introducing Public Sector Marketing Pros

In this episode #100, I bring you behind the scenes of Ireland’s first Public Sector Digital Marke

May 18, 2018

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