3 Ways to Work With Public Sector Marketing Institute

by Joanne Sweeney on December 31, 2020 in Social Media For Government

2021 has arrived and we've finally seen the back of 2020, a difficult year for all of us as we try to get through the pandemic, lots of lessons of course were learned during that year but what does 2021 bring and how can I help you level up your digital and your social media […]

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How Government & Public Sector Leaders Can Be Social Media Influencers

by Joanne Sweeney on December 29, 2020 in Social Media For Government

I'm back with you again, but this time I'm going to speak to you about how public figures, senior leaders and politicians can be influencers online.   I recently read an article in Irish media actually criticising politicians for attempting to become influencers on social media. I kind of got a bit annoyed with it. […]

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Christmas Wishes and 2020 Reflections

by Joanne Sweeney on December 24, 2020 in Social Media For Government

2020 is finally coming to an end, it will be a great relief to many of you, but you know what I think 2020 has taught us so many lessons.   I think for everyone working in government and public sector, the biggest learning has been how agile, how responsive and how committed you have […]

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How to Develop a Digital Communications Vaccine Strategy

by Joanne Sweeney on December 22, 2020 in Social Media For Government

In this blog I'm going to share with you three ways in which you can master vaccine communications on social media.   First of all let me tell you that it's an absolute myth that people only read headlines and are engaged by using clickbait. It's definitely not the truth.     It always gets […]

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The Top Social Media Fails in Government & Public Sector

by Joanne Sweeney on December 17, 2020 in Social Media For Government

In this blog I'm going to share with you the top five fails in government and public sector social media communications.   I have a lot of experience working with organisations on their social media footprint and trying to elevate the standard and to benchmark success against other public sector and government organisations right across [&he

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The 3 Fs of Social Content for Results

by Joanne Sweeney on December 15, 2020 in Social Media For Government

In studying 518 Public Sector and Government organisations in the 2020 State of Social Media Report, I got a better understanding of the reasons for high engagement and growth by the top performing accounts, I took a closer look at content = content format, content frequency and content form. Here are the best practices that all organisations should introduce based on our qualitative analysis of content across 1048 social media profiles.

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How Government Agencies Can Buck Social Media Trends

by Joanne Sweeney on December 8, 2020 in Social Media For Government

In this blog I'm going to share my secrets into how government and public sector agencies can buck social media trends.   First of all let me start by telling you what engagement rates you should be aiming for on each of the main social networks. On Facebook, if you're achieving a one percent engagement […]

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Social Media for Government Agencies - Ireland Study

by Joanne Sweeney on December 5, 2020 in Social Media

What is successful social media for government? I've got the answer. In fact, it took me 6 pain-staking weeks to compile the 2020 State of Social Media in the Public Sector report which profiles 500+ oreganisations. Why the State of Social Media in the Public Sector report? Social media is a mainstream form of communication […]

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Why The Public Sector Need To In-source Social Media

by Joanne Sweeney on December 3, 2020 in Social Media For Government

In this blog I'm going to share with you why you need to in-source your story and in-source your social media.   Many organisations outsource social media management, content creation and social media advertising, and that's absolutely okay. I get it. You don't have the skills. You don't have the capacity. But you possibly have [&hel

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Why Social Media Supports An Ethos Of Transparency In Government

by Joanne Sweeney on December 1, 2020 in Social Media For Government

In this blog I'm going to share with you my views on why social media supports an ethos of transparency in government, politics and in public sector.   Right now there are more people in the world using social media than there are not.   This means social media is a fundamental way in which […]

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What Does Strong Government Leadership Look Like On Social Media?

by Joanne Sweeney on November 24, 2020 in Social Media For Government

In this blog I'm going to share with you what real government and public sector leadership looks like on social media.   Social media is mainstream communication. It's not just the activity of influencers or bloggers or young people or indeed the private sector, it should be a fundamental way in which government and public […]

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How To Use TikTok For Your Government Or Public Sector Agency

by Joanne Sweeney on November 19, 2020 in Social Media For Government

In this blog I'm going to share with you why TikTok presents a real marketing and communications opportunity for government and public sector agencies.   TikTok was the most downloaded app in 2019 in over 40 countries. The largest demographic is age 16 to 24.   What's the buzz about TikTok?   It is the […]

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2021 Social Media Trends For Government And Public Sector

by Joanne Sweeney on November 17, 2020 in Public Sector Marketing

I'm going to share with you the top three social media trends for 2021. Talkwalker in conjunction with HubSpot interviewed thousands of marketers and surveyed them on the top 10 trends that industry experts suggested would be most dominant in 2021. I was lucky enough to be part of the industry voice, and in fact […]

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Why Governments Need To Prepare A COVID-19 Communications Strategy Now

by Joanne Sweeney on November 12, 2020 in Social Media For Government

I want to share with you why and how Governments and public sector agencies should be preparing their Covid-19 vaccine communication strategy right now. Here are my top tips into what Government and public health agencies can do to start planning for a Covid-19 vaccine communications plan.

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Can Government & Public Sector Agencies Be Social Media Influencers?

by Joanne Sweeney on October 1, 2020 in Influencer Marketing

How Government and public sector agencies can become social media influencers

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Hope is not a strategy

by Joanne Sweeney on September 25, 2020 in Social Media

Social media requires a roadmap, without it you are living on hope When you want the public to trust you, engage with your messages and respond to your calls to action, hope won’t cut it. But a considered plan will. When we're looking at social media, we want to think about social media management. That […]

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More than half of the people on earth now use social media

by Joanne Sweeney on July 27, 2020 in Social Media

New report reveals that – for the first time – more than half of the world’s total population now uses social media. Originally posted on We Are Social by Simon Kemp on 21 July 2020.

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Best Performing UK Government Departments on Social Media During COVID-19

by Joanne Sweeney on June 26, 2020 in Social Media

Best Performing UK Government Departments on Social Media During COVID-19

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BOOK REVIEW: "What have I learned from reading the Public Sector Marketing Pro?"

by Joanne Sweeney on June 16, 2020 in Public Sector Marketing Pro Book

I got a LinkedIn notification Sunday that Elul Rifman had completed a book review of Public Sector Marketing Pro on his LinkedIn profile. Elul works in government, advocacy and politics at Facebook. As the author, it's a fascinating read and I think an exceptional read providing an independent perspective. This is a great read for […]

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Virtual Graduation for Public Sector Digital Marketing Course Students

by Joanne Sweeney on June 12, 2020 in Public Sector Digital Marketing Courses

This week over 50 professionals from across Europe graduated in one of our three public sector digital marketing courses.

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Social Media at the World Health Organisation During COVID-19

by Joanne Sweeney on May 4, 2020 in COVID-19 Crisis Communications

An exclusive interview bringing you behind the scenes of social media at the World Health Organisation Welcome to Episode 2 of The Public Sector Marketing Show! In this episode we look at social media at the World Health Organisation. Welcome to the show, a podcast favourite for Government and public sector marketing professionals who want to l

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Reopening & Rebounding After COVID-19, Who's Got the Answers?

by Joanne Sweeney on May 3, 2020 in COVID-19 Crisis Communications

With no pharmaceutical intervention for COVID-19, it is vital that organisations prioritise crisis communications plans to ensure their citizens are informed, single sources of truth are identified and information is updated in real-time.

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The Role of Social Media in Public Health Crisis Communications During COVID-19

by Joanne Sweeney on April 16, 2020 in COVID-19 Crisis Communications

Welcome to Episode 1 of The Public Sector Marketing Show! A podcast favourite for Government and public sector marketing professionals who want to level-up their digital marketing and social media knowledge, skills and strategic thinking. In this episode, I share my thoughts on how COVID-19 has changed the world and why your government agency need

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COVID-19 Crisis Communications Conversations

by Joanne Sweeney on April 10, 2020 in COVID-19 Crisis Communications

I have launched a special series on The Public Sector Marketing Show YouTube Channel series called COVID-19 Crisis Communications conversations. In these interviews, I ask political, government and public sector professionals about how they are navigating this new normal, from a communications perspective.

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