New Audiobook Promotes Transparency in Communications by Public Sector

by Joanne Sweeney on January 30, 2023 in Public Sector Marketing Pro Book

Public sector professionals tune into Public Sector Marketing Pro, the Audiobook by Galway-based Author Salthill-based author Joanne Sweeney has launched her book on 40 audiobook platforms this week as she extends the messaging in her book across the globe. The digital marketing consultant and trainer from Donegal has written the ultimate guide t

Public Sector Award: Excellence in Public Sector Online Education 2023

by Joanne Sweeney on January 10, 2023 in Awards

We start 2023 with recognition of our commitment to excellence in online education for public sector. I am delighted to accept this award from Public Sector Magazine. EXCELLENCE IN PUBLIC SECTOR ONLINE EDUCATION SUPPORT SERVICES AWARD 2023 The award is presented to key figures that have made an outstanding contribution to Ireland and to th

Coach of Excellence Accreditation for Joanne Sweeney

by Joanne Sweeney on December 19, 2022 in CPD Accreditation

The Coach of Excellence Accreditation is important in the era of digital communication. I mean, anyone can say who they are on the Internet and fake authority. For me, as a coach, consultant, trainer and author in this field, I always back up my statements of achievements with evidence, and I always recommend my clients […]

Podcast Year in Review | 2022 We Grew!

by Joanne Sweeney on December 19, 2022 in Podcasting

Thank you to all our listeners of the Public Sector Marketing Show in 2022. In 2022 our podcast grew; it won a national podcast award, and we are one of the top podcasts in the Government category. Many of you discovered us this year, proof that you need to commit to your podcast and not […]

Ultimate Digital PR Crisis Communications Plan 2023

by Joanne Sweeney on December 11, 2022 in COVID-19 Crisis Communications

Have you got your digital PR crisis communications plan in place? In this post, I outline my '15-Step Digital PR Crisis Communications Plan'.

The State of Search Engine Optimization in 2022

by Joanne Sweeney on December 6, 2022 in Digital News

Are you concerned about the ROI of your SEO strategy? Want to learn the key issues that will affect SEO in the year ahead? The team from ROI Revolution share the stats and trends you need to know in this infographic. They cover the following areas: ROI survey data Biggest challenges in SEO Top threats to SEO […]

UK Public Trust Study | Public Sector & Government Results

by Joanne Sweeney on December 5, 2022 in Digital News

Who do the public trust? The latest study published by Press Gazette makes for interesting reading. While it's a UK-report I think we can all take learnings from it especially from a government and public sector perspective. The other interesting results relate to journalists which you should care about, because you rely so much on the mainstrea

How Accurate is Mental Health Advice on TikTok?

by Joanne Sweeney on December 2, 2022 in TikTok

The rise of TikTok has seen it become more than just an entertainment platform, with the app now increasingly being used as a search engine for a range of purposes, especially among younger users. This shift means that users are going to TikTok for information on a range of topics, but in this article by Social Media Today, […]

Best Website Award 2022

by Joanne Sweeney on November 25, 2022 in Awards

We have earned 35/40 in the annual website review study, The TGE awards. This means we qualify for the "Top Website 2022" award with recipients requiring at least 30 / 40 points. But what makes a good website? Does it answer the questions you came here for? Does it load fast on desktop and mobile? Is it […]

The Value of Public Sector Comms Through the Eyes of the Public

by Joanne Sweeney on November 24, 2022 in Awards

Do you ever think about the impact of your public sector communications through the eyes of the public? This week I got an email out of the blue from LIFT (Leading Ireland's Future Together). LIFT Ireland is a social enterprise initiative aimed at increasing the level of positive leadership in Ireland. Leadership is not limited […]

Social Media Trends 2023 | Global Report

by Joanne Sweeney on November 22, 2022 in Social Media

I am delighted to have contributed to the 2023 Talkwalker Global Trends Social Media report. It's one of best reports each year for the digital marketing industry. So in this blog post I'm going to share where you should be focusing your energy and effort in 2023 and find out what my big social media […]

Episode 76 - Takeaways from the 2022 Public Sector Digital Marketing Summit

by Joanne Sweeney on November 17, 2022 in Podcasts

The 4th Public Sector Digital Marketing Summit was a huge success, and simply down to the expert speakers and engaged audience. It was our pleasure to host you all. For those of you that didn’t make it, we’ve created a highlights reel from each of the four sessions on the day. Coming up in episode […]

Episode 75 - Public Sector Marketing Pro Audiobook Chapter

by Joanne Sweeney on November 10, 2022 in Content Marketing

My new book, the 2nd Edition of Public Sector Marketing Pro is out now! It's the definitive guide to digital marketing and social media for government and public sector. Coming soon to Audible is the accompanying audiobook. But to celebrate the release of the book, I’ve decided to give my loyal Public Sector Marketing Show listeners […]

Episode 74 - How to Reduce Your Digital Carbon Footprint

by Joanne Sweeney on November 3, 2022 in Content Marketing

We have less than 8 years to save the planet. It’s a pretty depressing statistic. According to the 2021 United National Climate Report, changes to the global climate are intensifying rapidly. So it got me thinking. How much carbon am I emitting from my digital activity? Then I thought you would like to know more about […]

President Obama’s Chief Digital Advisor Launches Public Sector Marketing Pro (Second Edition)

by Joanne Sweeney on October 27, 2022 in Public Sector Marketing Pro Book

“It’s the guide I needed in the White House to save me years of mistakes” Tom Cochran, Chief Digital Advisor to Barack Obama (2011-2016) President Obama’s Chief Digital Advisor Launches New Book by Irish Author Joanne Sweeney Joanne Sweeney’s new book ‘Public Sector Marketing Pro’ helps governments and public sector agencies to naviga

Work Smarter Not Harder on Your Communications - 4 Design Tips

by Joanne Sweeney on October 21, 2022 in Adobe Express

When I tell my clients to worker smarter not harder, initially they think I’m going to give them some communications hack to cut corners! But that’s definitely not the case. I love process and practice, it’s what makes excellence in any field. So in this article I’m going to share with you how to make […]

Episode 73 - Should Public Services Be Available Online?

by Joanne Sweeney on October 13, 2022 in Content Marketing

We shop online, attend medical appointments, book holidays and attend events, so why is it that we still have to access public services mostly offline? But is it changing? Estonia is a European leader is eGovernment and has been for almost a decade. We are playing catch up in Ireland, but so are many countries. […]

Episode 72 - The 4th Public Sector Digital Marketing Summit

by Joanne Sweeney on October 6, 2022 in Podcasts

Meet our 2022 Public Sector Digital Marketing Summit speakers. Taking place on Thursday 27th October in the Mayson Hotel Dublin, you can attend in-person or online. View ticket options. Throughout the day the audience, you, will be central to discussions. So it’s a great opportunity to be inspired to impact online with influence and confidence. [

Episode 71 - How to Create Engaging Social Media Content

by Joanne Sweeney on September 29, 2022 in Content Marketing

Are you struggling to produce enough or the right type of digital content that makes an impact? Do you want to in-source and streamline your content marketing? Is the overwhelm of social video taking its toll? I see you, but I got your back. I’m excited to share the news that we are Brand Ambassadors […]

TikTok Announces New Rules for Political Accounts

by Joanne Sweeney on September 26, 2022 in TikTok

TikTok has announced new rules for political accounts, including government TikTok accounts. The new rules cover: verification advertising monetisation political donations FOLLOW OUR TIKTOK ACCOUNT - SOCIAL MEDIA TIPS FOR GOVERNMENT AND PUBLIC SECTOR Verification of government TikTok accounts If you are a government, political or public sector TikT

Episode 70 - Why You Need to Rethink Your Public Sector PR Strategy

by Joanne Sweeney on September 22, 2022 in Online PR

My favourite annual research is out and it’s time to understand the ever-changing news landscape. The 2022 Digital News Report compiled by Reuters Institute and the University of Oxford presents an interesting evolution of news consumption online. This year’s report looks at the progress on pay models and the popularity of curated editorial pro

7 Reasons to Use Adobe Express for Public Sector Pros

by Joanne Sweeney on September 20, 2022 in Digital Crisis Communications

Content creation is rarely outsourced in government and public sector, and can be the responsibility of an already over-worked public sector marketing pro. Is this you? If so, keep reading. Adobe Express is a free, cloud-based tool that’s been in use by government agencies since it was first released. It allows you to create visual […]

Episode 69 - A TikTok Plan for Public Sector

by Joanne Sweeney on September 15, 2022 in Podcasts

Instagram has gone all TikTok, and you’re feeling left behind. Keep listening because I’ve got your public sector and government TikTok plan sorted. In this second episode of Season 4 of the Public Sector Marketing Show, I’m sharing my views on the Great Meta Manoeuvre - the transformation of the timeline as we know it. […]

Episode 68 - The Art of Communicating Bad News in Government or Public Sector

by Joanne Sweeney on September 8, 2022 in Podcasts

Climate action, the cost-of-living crisis, food security, war, the great resignation, a looming recession, pandemics, divisive national politics - whatever your bad news, you’ve no choice but to communicate it. But how well you do it will be the difference between a sustained public backlash or general public buy-in. With the citizen expectin