Ireland Tops European Table for Online Learning in 2021

by Joanne Sweeney on February 25, 2022 in Education

Doing online courses is a convenient way to learn something new or to deepen your knowledge in a specific field, for example improving your language skills, expanding your professional qualifications or simply learning something new for fun.

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Episode 49 - Website Marketing in 2022 - Privacy, Personalisation & Promotion

by Joanne Sweeney on February 17, 2022 in Digital Marketing

I know I say it all the time, but the speed of digital marketing transformation can be both overwhelming and frustrating.

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A Year of Podcasting | Our Top 10 Listened Shows

by Joanne Sweeney on February 14, 2022 in Public Sector Marketing Show

Right now, we have 1,417 unique listeners on the podcast alone, with another 8,200 channel views on YouTube and 300,000 impressions on Facebook.

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Episode 48 - The Role of Social Media in Law Enforcement

by Joanne Sweeney on February 10, 2022 in Digital Marketing

It’s our first birthday at Public Sector Marketing Show! So a big thank you to all of you that have listened, watched, shared, subscribed, rated and reviewed. We are here to serve you and so we show up consistently and try to improve with every episode. So please keep helping me spread the word about this show and podcast.

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Digital Communications Skills for Public Sector Professionals

by Joanne Sweeney on February 6, 2022 in Education

Do you feel out of your depth when it comes to digital communications in public sector? Or do you need to upskill this year? In this blog post we set out how we can help you. Over the past three years we have dedicated so much of our time investigating the key learning objectives of […]

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Episode 47 - Social Media News Show, What’s New This Month?

by Joanne Sweeney on February 3, 2022 in Digital Marketing

You don’t need to implement all updates but you should be aware of the changes.

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Episode 46 - Social Media and Government, Keeping Citizens Engaged

by Joanne Sweeney on January 27, 2022 in Digital Marketing

10 social media best practices for government in 2022

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Our Top 10 Digital Marketing Tools

by Joanne Sweeney on January 25, 2022 in Content Marketing

I have compiled a list of the ten tools and have highlighted the ones that offer free versions and free trials. I have also included the current price for each tool.

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Episode 45 - How A Pandemic Changed The Rules of Public Sector Marketing

by Joanne Sweeney on January 20, 2022 in Digital Marketing

What you can expect from Public Sector Marketing Pro the book version 2

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Episode 44 - The Joe Rogan Effect That Will Impact Public Sector Comms in 2022

by Joanne Sweeney on January 13, 2022 in Digital Marketing

The Joe Rogan Effect is a phrase I’ve coined to describe the rise in influence of non-journalists who are tackling issues that are dominating mainstream news media.

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CRISIS MANAGEMENT CASE STUDY | WHAT IS INVOLVED IN SOCIAL CUSTOMER CARE FOR A 1 IN 2000 YEAR FLOOD?

by Joanne Sweeney on January 5, 2022 in Case Study

This is probably the sixth or seventh provincial emergency we’ve been through, while also supporting smaller events on a regular basis (vehicle crashes, avalanche control, weather events) so the strategies and tactics you see above are ones we incorporate all the time.

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Episode 43 - The Changing Face of Public Sector Communications in a Post-Covid World

by Joanne Sweeney on December 30, 2021 in Digital Marketing

Covid-19 has changed public sector communications forever. In today’s column I’m sharing my views on how to approach this with leadership and commitment.

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Episode 42 - Christmas Special and 2021 In Review with Joanne & Sophie Sweeney

by Joanne Sweeney on December 23, 2021 in Christmas

We will take you through our favourite projects and public sector marketing highlights in a year that was still filled with COVID communications and ramping up digital marketing.

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Mental Health at Christmas: Some Tips for Coping

by Joanne Sweeney on December 16, 2021 in Uncategorized

The Christmas and New Year might seriously affect mental health, the pressure and expectations can be grave, which is why coping strategies are as important as ever.

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Episode 41 - Data Driven Storytelling for Public Sector

by Joanne Sweeney on December 16, 2021 in Digital Marketing

So next time you are planning content for your digital channels, why not deep dive into the data available to you?

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Episode 40 - 2022 Social Media Predictions for Public Sector

by Joanne Sweeney on December 9, 2021 in Digital Marketing

Gear up for your own 2022 social media strategy with my free webinar in January

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Episode 39 - 7 Things You Need To Know About Meta

by Joanne Sweeney on December 2, 2021 in Digital Marketing

Mark Zuckerberg renamed Facebook Inc to Meta and introduced us to the new world of Metaverse.

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Episode 38 - How to Manage Risk on Social Media

by Joanne Sweeney on November 25, 2021 in Digital Marketing

SAFETY IS A CULTURE WE CREATE TOGETHER.

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Episode 37 - Why Culture Will Eat Your Digital Communications Strategy

by Joanne Sweeney on November 18, 2021 in Digital Marketing

Change is challenging. Digital communications transformation is not easy, but it is worth it.

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Episode 36 - Social Media and the Law

by Joanne Sweeney on November 11, 2021 in Digital Marketing

Reviewing your internal processes is important, you can’t protect your staff if you don’t have clear and understood rules of social media engagement.

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Award Winning Digital Marketing & Social Media for Public Sector

by Joanne Sweeney on November 4, 2021 in Digital Marketing

To become an academic expert takes years of studying. Academic experts are experts in how and what others have done. They use case studies and observation to understand a subject.

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Episode 35 - Comparison Kills Creativity in Social Media Marketing

by Joanne Sweeney on October 28, 2021 in Digital Marketing

In this episode I want to talk more about why comparison kills creativity in digital marketing and why you should mind your own digital business to succeed online.

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Five Things I learned at the 2021 Public Sector Digital Marketing Summit

by Joanne Sweeney on October 22, 2021 in Public Sector Digital Marketing Summit

What do you do when you’re already in the industry and are still looking for the right ideas to help your strategy?

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Episode 34 - How To Disrupt Misinformation Online

by Joanne Sweeney on October 21, 2021 in Digital Marketing

I ask 5 public sector marketing pros what they are doing to disrupt misinformation.

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