The Challenge with Government Digital Marketing

by Joanne Sweeney on April 20, 2019 in Uncategorized

If you work in government, you're commonly faced with satisfying the challenge of supplying jobs to limited spending plans as well as deadlines. In addition to this, it's essential to make certain the community is followed what's happening, so they understand about project end results. That's why digital advertising and marketing supplies the perfe

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7 Social Media Tactics for Government and the Public Sector

by Joanne Sweeney on February 27, 2019 in Joanne Sweeney

Read 7 social media tactics for government and the public sector and evaluate your social media strategy. These tips are quick and easy to implement!

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Does Social Media Provide A Return On Investment for Government And Public Sector Bodies?

by Joanne Sweeney on February 20, 2019 in Digital Marketing

Does social media provide a return on investment for government and public sector bodies? If you're wondering if social media is worthwhile, read on!

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Top 10 Love Quotes for Digital Marketers ❤️

by Joanne Sweeney on February 14, 2019 in Uncategorized

When February swings around, digital marketers are busy developing love-fuelled campaigns for their clients or the organisations they work for. So it got me thinking...what does love mean to us creative folk that spend our days, and often our nights, online? So I have created my top 10 love quotes for Digital Marketers. ❤️ I scored 10/10! [&h

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How to Use Instagram for Government Communications

by Joanne Sweeney on February 13, 2019 in Digital Marketing

Instagram has become the fastest growing social media platform. Learn how to best use it in your government organsiation.

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Top 10 Public Sector Podcasts

by Joanne Sweeney on February 6, 2019 in Podcasting

If you’re fan of the spoken word or want something to listen to when you’re on the go, podcasts are ideal, see this list of top 10 public sector podcasts.

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How To Make The Most Of Facebook In The Public Sector

by Joanne Sweeney on January 30, 2019 in Facebook

Facebook in the public sector can be a huge asset and an excellent communication platform. Read how to maximise effectiveness on the platform here.

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How to Get Your Public Sector Email Marketing Campaigns Working For You

by Joanne Sweeney on January 23, 2019 in Email Marketing

A low cost and high impact solution when done right-get your public sector email marketing campaigns working for you, and build great relationships.

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Speaker Callout for Public Sector Digital Marketing Summit 2019!

by Joanne Sweeney on January 16, 2019 in Digital Marketing

Public Sector Digital Marketing Summit is back and looking for public sector speakers. The event is a must for public sector digital marketing pros.

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How to Get SEO Right in the Public Sector

by Joanne Sweeney on January 9, 2019 in Content Marketing

SEO is a fundamental element for driving relevant traffic to your site, especially for those in public sector. This blog details how to get SEO right.

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How To Make LinkedIn Work For You In The Public Sector

by Joanne Sweeney on January 2, 2019 in Digital Marketing Strategy

Read this blog post on how to make LinkedIn work for you in the public sector, and revitalise your LinkedIn management plan.

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Module 3 - Open Hour

by Joanne Sweeney on December 19, 2018 in

For Open Hour 3, Joanne is answering some of your questions. Crisis Management, video creation and software tips and hints are just some of the points discussed.

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Social Media Trends That Will Impact 2019

by Joanne Sweeney on December 7, 2018 in Digital Marketing

Check out my guest contribution to this blog post on predicted social media trends for 2019. Read these trends to make your most effective social media strategy yet.

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Ireland’s Public Sector Social Media Footprint Analysed in First National Study

by Joanne Sweeney on November 23, 2018 in Digital Marketing

Global public sector communications leader Joanne Sweeney, successfully launched the first The State of Social Media Report in the Public Sector. It details the most successful social media accounts across Ireland’s public sector.

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Updated Guide to Facebook Advertising

by Joanne Sweeney on November 12, 2018 in Uncategorized

If you’re in a communications role, you can use Facebook to communicate directly with users of the largest and most popular social network.

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[PODCAST] How to Manage a PR Crisis on Social Media

by Joanne Sweeney on November 5, 2018 in

Episode 3 looks at how to manage a PR Crisis on Social Media, and interviews Alex Aiken, Executive Director of Communications with the UK Government.

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How to Position Yourself for a Marketing Promotion in the Public Sector

by Joanne Sweeney on October 16, 2018 in Digital Skills Gap

If you're ready for a promotion, but don't know how to make it happen - read this blog post giving you advice on getting one step up on the career ladder!

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[PODCAST] How to Develop a Social Media Strategy for Government Agencies

by Joanne Sweeney on October 1, 2018 in

In Episode #2 of JSB Talks Digital, Public Sector Marketing Pros, JSB is looking at the importance of developing a social media strategy for Government.

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THE FIRST 60-MINUTES Ultimate Digital PR Crisis Communications Plan

by Joanne Sweeney on August 31, 2018 in

Time is of the essence when crises communications are called for. Download this guide and keep it to hand so you can be prepared and act quickly.

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11 SKILLS REQUIRED FOR A DIGITAL AGE PUBLIC SECTOR MARKETING PRO

by Joanne Sweeney on August 31, 2018 in

  Download this guide and do a skills check on your aptitudes. Training and up-skilling are always a good idea so fine tune your skill set and improve where necessary!

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5 Reasons Digital Transformation is Essential for the Public Sector

by Joanne Sweeney on August 31, 2018 in

Download this handy graphic and stick it up in your office, or hand it out to your team. Digital is not an option, it's a must. Here's 5 reasons why!

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[PODCAST] How to Spearhead Digital Transformation in the Public Sector

by Joanne Sweeney on August 30, 2018 in

JSB looks at digital transformation in the public sector, what it takes to lead an organisation into the digital age and Simon Swan shares expert insight.

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Trumps Tweets are not the Standard for Government or Public Sector Communications

by Joanne Sweeney on August 28, 2018 in Digital Skills Gap

A new diploma for government and public sector communications will tackle the existing digital skills gap and excel public sector communications.

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Module 1 - Open Hour

by Joanne Sweeney on August 28, 2018 in

Catch the replay of the first Open Hour for the Diploma in Digital Communications, see as everyone meets virtually face to face and shares a bit about why they want to improve their digital communications! Please excuse our technical difficulty at the start. These things happen - even to the most seasoned professionals!

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