Episode 65 - Why Social Media is a Public Sector Superpower

by Joanne Sweeney on June 16, 2022 in Podcasts

Social media is the number one topic that public sector pros want to discuss with me. From how to develop a strategy to how to manage a crisis and everything in between. So, it got me thinking about how and why public sector agencies with robust plans and skilled teams are excelling in their communications. […]

Episode 63 - Twitter as a PR Tool

by Joanne Sweeney on May 26, 2022 in Podcasts

Twitter has been dominating the social media headlines this month, not least because it’s going to be taken over by the richest man in the world! Twitter is a powerful PR war room platform and crises are won and lost there. In today’s show I’m exploring the role of Twitter for your PR strategy and […]

Episode 62 - Innovation in Public Sector

by Joanne Sweeney on May 19, 2022 in Digital Marketing

The pandemic has helped public sector pivot from slow moving and bureaucracy driven to agile and adaptive organisations. But there’s still lots of innovation to go and in this episode I’m shining a light on the Irish Government’s digital transformation strategy. > I share the innovative projects we are working on with our public sector [

Episode 61 - 7 Steps to Social Media Success in Digital Diplomacy

by Joanne Sweeney on May 12, 2022 in Digital Marketing

Diplomacy has been around for centuries and is most associated with politicians and policymakers. Some people have a talent for diplomacy and then there are companies that sell it as a service. But diplomacy has taken on a new life form in the Digital Age with the ability of diplomats to amplify and scale messaging […]

Episode 60 - Social Media for Good - From Ukraine to Ireland to Sow Seeds of Hope

by Joanne Sweeney on May 6, 2022 in Digital Marketing

Social media for good is powerful. It can transform a crisis into a solution; fear into hope and silence into power. When used from a place of good intent, social media can change lives. In today’s show I am sharing a story that epitomises just that. From Ukraine to Carlow, we hear from a Ukrainian […]

Social Media News Show April 2022

by Joanne Sweeney on May 5, 2022 in Digital Marketing

It's a busy social media news show for April 2022! Joining me for our final show in this format, is Andy Lambert of ContentCal (now taken over by Adobe). Top 10 takeaways from Social Media News Show 1. Elon Musk and his Twitter Takeover 2. New social network BeReal launches 3. Snapchat growth eclipses all […]

Episode 59 - 7 Marketing Practices To Avoid

by Joanne Sweeney on April 28, 2022 in Digital Marketing

As the author of a book called Public Sector Marketing Pro, this is going to be a very interesting episode! I will discuss ethical and unethical marketing practices. The Digital Age allows marketers to scale messaging, engagement and conversions. But not all of the powers of the Internet are being used ethically. And what about […]

Episode 58 - How to Be A LinkedIn Thought Leader

by Joanne Sweeney on April 21, 2022 in Digital Marketing

LinkedIn is my favourite social network and it's a valuable platform to connect, learn and share. More than ever, we have a responsibility to show up and share our knowledge as seeking out news and information is one of the top reasons people use social media. Developing your social media footprint is also important if […]


by Joanne Sweeney on April 20, 2022 in Digital Marketing

We are delighted to announce that we have been awarded Europe’s Best Niche Digital Marketing Agency. The Digital Training Institute and our sub-brand Public Sector Marketing Institute were honoured by EU Business News. We love to niche in our work!   Why we exist The Digital Training Institute has a mission to elevate industry standards [&he

Episode 57 - Digital Government In Practice

by Joanne Sweeney on April 14, 2022 in Digital Marketing

Imagine if you could access every public service online. Imagine if this was supported with great social customer service. Where required you could also make an appointment any time with a real human. Imagine if you had access to the data to inform decision-making when interacting with any public service. In today’s episode I explore [&hell

Episode 56 - Big News!

by Joanne Sweeney on April 7, 2022 in Digital Marketing

Special Episode to Share our New News! Today’s show is a bit different to our other 55 episodes. In this episode I wanted to share our news with our loyal listeners, viewers and followers. In 2017 I created Public Sector Marketing Institute, a dedicated sub-brand of Digital Training Institute. I knew for a few years […]

Social Media News Show March 2022

by Joanne Sweeney on April 5, 2022 in Digital Marketing

In this month's edition of the Social Media News Show with Andy Lambert of ContentCal we explore the big social network feature updates. Included this month are: > Top 3 reasons people use social media > TikTok V YouTube engagement rates, a study from eMarketer > Facebook Groups renamed to Communities > Facebook Reels adds […]

Episode 55 - 2022 Digital Trends

by Joanne Sweeney on March 31, 2022 in Digital Marketing

In this week’s episode I’m reviewing the digital trends of 2022. It’s your ultimate guide to understanding what shifts are happening on the Internet and changes in citizen behaviour on social media. The Digital 2022 Report is compiled by We Are Social and Hootsuite and along with a global overview they also compile country-specific reports.

The CopDoc Podcast with Joanne Sweeney

by Joanne Sweeney on March 29, 2022 in Digital Marketing

I joined Dr. Steve Morreale on CopDoc Podcast recently. Based in Boston, Steve and I discussed policing and the public sector leveraging social media for citizen engagement.   Find out more about the podcast Why are you so keen with the role and the value of social media in the public sector? I became very […]

Live Video Confidence - Behind the Scenes of the Public Sector Marketing Show

by Joanne Sweeney on March 24, 2022 in Live Streaming

Live video is a great way to build trust and authority online. To discuss the power of live video I joined the Confident Live Video Show to discuss my approach with Ian Anderson Gray. I've known Ian for many years and have worked with him to build out my own podcast and show plan as […]

Episode 54 - Making a Case for Remote Working in Government and Public Sector

by Joanne Sweeney on March 24, 2022 in Digital Marketing

The new world of work is something that everyone is discussing on work calls. But what are the advantages and disadvantages for communications and marketing professionals in public sector? In a recent Gartner poll, 82% of company leaders said they plan to allow employees to work from home part of the time. But concerns over maintaining company [&

Digital Transformation in Ireland's Commercial Radio Sector

by Joanne Sweeney on March 22, 2022 in Digital Marketing

I've been working on a case study project for Learning Waves Skillnet, which provides training to Ireland's commercial radio sector. You may not know that this work allows me to combine two of my greatest loves (apart from my children) digital communications + radio. I started my career in 2001 as a broadcast journalist in […]

Facebook Protect for Government Agencies

by Joanne Sweeney on March 21, 2022 in Facebook

More and more Facebook and Instagram accounts are getting hacked and so Facebook has introduced Facebook Protect. I've been helping many public sector and government agencies protect their Meta assets and this is another step from Facebook that you need to be aware of, and turn on. So please share this email with your social media […]

Episode 53 - Innovation in Social Media is Critical to Success Online

by Joanne Sweeney on March 16, 2022 in Digital Marketing

What if you are a public sector professional that has strong social media skills, can you leverage these competencies to get up the next rung of your career ladder?

Episode 51 - How to Leverage Social Media Skills To Land a Promotion in Public Sector

by Joanne Sweeney on March 3, 2022 in Digital Marketing

What if you are a public sector professional that has strong social media skills, can you leverage these competencies to get up the next rung of your career ladder?

Watching War on Social Media, the Reality of Digital Age Reportage

by Joanne Sweeney on March 2, 2022 in Social Media

Let's #StandWithUkraine.

Ireland Tops European Table for Online Learning in 2021

by Joanne Sweeney on February 25, 2022 in Education

Doing online courses is a convenient way to learn something new or to deepen your knowledge in a specific field, for example improving your language skills, expanding your professional qualifications or simply learning something new for fun.

Episode 49 - Website Marketing in 2022 - Privacy, Personalisation & Promotion

by Joanne Sweeney on February 17, 2022 in Digital Marketing

I know I say it all the time, but the speed of digital marketing transformation can be both overwhelming and frustrating.

A Year of Podcasting | Our Top 10 Listened Shows

by Joanne Sweeney on February 14, 2022 in Public Sector Marketing Show

Right now, we have 1,417 unique listeners on the podcast alone, with another 8,200 channel views on YouTube and 300,000 impressions on Facebook.