Social Media News Show March 2022

by Joanne Sweeney on April 5, 2022 in Digital Marketing

In this month's edition of the Social Media News Show with Andy Lambert of ContentCal we explore the big social network feature updates. Included this month are: > Top 3 reasons people use social media > TikTok V YouTube engagement rates, a study from eMarketer > Facebook Groups renamed to Communities > Facebook Reels adds […]

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Episode 55 - 2022 Digital Trends

by Joanne Sweeney on March 31, 2022 in Digital Marketing

In this week’s episode I’m reviewing the digital trends of 2022. It’s your ultimate guide to understanding what shifts are happening on the Internet and changes in citizen behaviour on social media. The Digital 2022 Report is compiled by We Are Social and Hootsuite and along with a global overview they also compile country-specific reports.

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The CopDoc Podcast with Joanne Sweeney

by Joanne Sweeney on March 29, 2022 in Digital Marketing

I joined Dr. Steve Morreale on CopDoc Podcast recently. Based in Boston, Steve and I discussed policing and the public sector leveraging social media for citizen engagement.   Find out more about the podcast Why are you so keen with the role and the value of social media in the public sector? I became very […]

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Live Video Confidence - Behind the Scenes of the Public Sector Marketing Show

by Joanne Sweeney on March 24, 2022 in Live Streaming

Live video is a great way to build trust and authority online. To discuss the power of live video I joined the Confident Live Video Show to discuss my approach with Ian Anderson Gray. I've known Ian for many years and have worked with him to build out my own podcast and show plan as […]

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Episode 54 - Making a Case for Remote Working in Government and Public Sector

by Joanne Sweeney on March 24, 2022 in Digital Marketing

The new world of work is something that everyone is discussing on work calls. But what are the advantages and disadvantages for communications and marketing professionals in public sector? In a recent Gartner poll, 82% of company leaders said they plan to allow employees to work from home part of the time. But concerns over maintaining company [&

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Digital Transformation in Ireland's Commercial Radio Sector

by Joanne Sweeney on March 22, 2022 in Digital Marketing

I've been working on a case study project for Learning Waves Skillnet, which provides training to Ireland's commercial radio sector. You may not know that this work allows me to combine two of my greatest loves (apart from my children) digital communications + radio. I started my career in 2001 as a broadcast journalist in […]

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Facebook Protect for Government Agencies

by Joanne Sweeney on March 21, 2022 in Facebook

More and more Facebook and Instagram accounts are getting hacked and so Facebook has introduced Facebook Protect. I've been helping many public sector and government agencies protect their Meta assets and this is another step from Facebook that you need to be aware of, and turn on. So please share this email with your social media […]

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Episode 53 - Innovation in Social Media is Critical to Success Online

by Joanne Sweeney on March 16, 2022 in Digital Marketing

What if you are a public sector professional that has strong social media skills, can you leverage these competencies to get up the next rung of your career ladder?

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Episode 52 - How to Master Instagram Reels

by Joanne Sweeney on March 10, 2022 in Digital Marketing

What if you are a public sector professional that has strong social media skills, can you leverage these competencies to get up the next rung of your career ladder?

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Episode 51 - How to Leverage Social Media Skills To Land a Promotion in Public Sector

by Joanne Sweeney on March 3, 2022 in Digital Marketing

What if you are a public sector professional that has strong social media skills, can you leverage these competencies to get up the next rung of your career ladder?

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Watching War on Social Media, the Reality of Digital Age Reportage

by Joanne Sweeney on March 2, 2022 in Social Media

Let's #StandWithUkraine.

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Ireland Tops European Table for Online Learning in 2021

by Joanne Sweeney on February 25, 2022 in Education

Doing online courses is a convenient way to learn something new or to deepen your knowledge in a specific field, for example improving your language skills, expanding your professional qualifications or simply learning something new for fun.

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Social Media News Show - February 2022

by Joanne Sweeney on February 25, 2022 in Education

What's new on the social media news front this month? It's time for the Social Media News Show for February 2022. As always I'm joined by ContentCal CEO, Andy Lambert to discuss the ever-changing social media landscape. Social media spotlight updates There are some key trends in this month's updates that social media marketers should […]

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Episode 50 - Does Influencer Marketing Work for Government & Public Sector?

by Joanne Sweeney on February 24, 2022 in Digital Marketing

Can public sector engage in influencer marketing?

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Episode 49 - Website Marketing in 2022 - Privacy, Personalisation & Promotion

by Joanne Sweeney on February 17, 2022 in Digital Marketing

I know I say it all the time, but the speed of digital marketing transformation can be both overwhelming and frustrating.

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A Year of Podcasting | Our Top 10 Listened Shows

by Joanne Sweeney on February 14, 2022 in Public Sector Marketing Show

Right now, we have 1,417 unique listeners on the podcast alone, with another 8,200 channel views on YouTube and 300,000 impressions on Facebook.

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Episode 48 - The Role of Social Media in Law Enforcement

by Joanne Sweeney on February 10, 2022 in Digital Marketing

It’s our first birthday at Public Sector Marketing Show! So a big thank you to all of you that have listened, watched, shared, subscribed, rated and reviewed. We are here to serve you and so we show up consistently and try to improve with every episode. So please keep helping me spread the word about this show and podcast.

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Digital Communications Skills for Public Sector Professionals

by Joanne Sweeney on February 6, 2022 in Education

Do you feel out of your depth when it comes to digital communications in public sector? Or do you need to upskill this year? In this blog post we set out how we can help you. Over the past three years we have dedicated so much of our time investigating the key learning objectives of […]

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Episode 47 - Social Media News Show, What’s New This Month?

by Joanne Sweeney on February 3, 2022 in Digital Marketing

You don’t need to implement all updates but you should be aware of the changes.

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Episode 46 - Social Media and Government, Keeping Citizens Engaged

by Joanne Sweeney on January 27, 2022 in Digital Marketing

10 social media best practices for government in 2022

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Our Top 10 Digital Marketing Tools

by Joanne Sweeney on January 25, 2022 in Content Marketing

I have compiled a list of the ten tools and have highlighted the ones that offer free versions and free trials. I have also included the current price for each tool.

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Episode 45 - How A Pandemic Changed The Rules of Public Sector Marketing

by Joanne Sweeney on January 20, 2022 in Digital Marketing

What you can expect from Public Sector Marketing Pro the book version 2

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Episode 44 - The Joe Rogan Effect That Will Impact Public Sector Comms in 2022

by Joanne Sweeney on January 13, 2022 in Digital Marketing

The Joe Rogan Effect is a phrase I’ve coined to describe the rise in influence of non-journalists who are tackling issues that are dominating mainstream news media.

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CRISIS MANAGEMENT CASE STUDY | WHAT IS INVOLVED IN SOCIAL CUSTOMER CARE FOR A 1 IN 2000 YEAR FLOOD?

by Joanne Sweeney on January 5, 2022 in Case Study

This is probably the sixth or seventh provincial emergency we’ve been through, while also supporting smaller events on a regular basis (vehicle crashes, avalanche control, weather events) so the strategies and tactics you see above are ones we incorporate all the time.

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